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Students win entrepreneur competition and NYC trip


Three SKEMA students won the entrepreneurship challenge launched by Michel & Augustin in June. This October, their story continues in New York.

Léna Felderhoff, Walid Ait Mokhtar and Tristan Richefeu (SKEMA students) won the entrepreneurship challenge launched by Michel & Augustin.

Our three representatives are part of the team The Remarkables - 10 students out of 250 others chosen from all over France. The task was to come up with the best possible way of promoting Michel & Augustin’s new Cow to Drink range. 

"Michel & Augustin are happy in their work and they managed to transmit their enthusiasm. We were completely devoted to the task for three days and I hope it will be like this for the whole of my career! They also use slightly whacky communication and edgy marketing that have made their mark. As a business school student, I took part in the contest to learn more and especially learn something from a brand that has managed to make a lasting name for itself among the biggest in the industry.” explains Lena. 

She concludes: “Apart from the training and what I learned during these three days, what I really remember is the team spirit. This comes straight from Michel & Augustin and our whole team was infected by it, so much so that we won. An amazing experience for us and we have been rewarded for our hard work – at the end of October we're going to New York for a week”. 

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