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The alumnus who charges your batteries everywhere

Published on 15 July 2021

Théo Rouilly, an MSc International Marketing & Business Development alumnus, created a smart solution for borrowing external batteries at no cost. One year after its launch, the start-up is growing and seeding its small terminals all over France.

It all started in Suzhou, in 2019. While finishing his semester at the Suzhou campus, Théo Rouilly noticed a young Chinese man borrowing a portable battery for free at a bar to recharge his phone. “I'd never seen that before," he says, "and I thought it was a very clever concept.“ When you arrive in a town at the end of the day and need to charge your phone, this kind of service is really handy." 

The student immediately decided to work on the project in Suzhou, before incubating it at SKEMA Ventures, at the Grand Paris Campus. In 2020, he launched "Nono" in the midst of a health crisis, during a lockdown – which might easily have killed any hope for the start-up to grow. 

Nono at Monoprix and SKEMA

But one year on, it’s clear that Théo has proved his staying power, for his new company has taken off and continues to flourish. It works with 250 French establishments, in every part of the country.  "We are present in Nice, Strasbourg, Marseille, Nantes, Cannes, Nice, Paris, Lyon. We have equipped 70 Monop’s, 35 Carrefour Markets and several hotels, and we have a kiosk on SKEMA's Grand Paris Campus!” says the young entrepreneur with pride.

Generating traffic for its clients

Nono is first and foremost a local service provided to supermarket and hotel customers. The retailer pays for the service, but it is free for customers, and should help to generate traffic for a store. "If you log on to the app, locate your position and see a battery available in a store, you can go there. This is an advantage for the retailer, and it's convenient for you as a consumer." Today, Nono employs seven people and plans to open its services at a Boulanger shop in Lille, and at Printemps, the Boulevard Haussmann department store in Paris. 

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