Geneviève Poulingue, director of the SKEMA campus and José Antonio de Sousa Neto, academic director of the BBA presented this new project aimed at the Brazilian market in front of about one hundred guests including professors, journalists and partners.
In a speech, Geneviève Poulingue (pictured, second from right) talked about SKEMA in Brazil in partnership with the Fundação Dom Cabral Business School, prestigious institution of higher education in executive education.
Professor José Antonio de Sousa Neto, academic director of the BBA, then underlined the importance of having such an innovative degree in Brazil: “Setting up the SKEMA BBA in Belo Horizonte contributes a significant change to the paradigm in management education in Brazil. Although the country has good schools that teach business and management, SKEMA’s value proposition is different and goes beyond what exists here today.”
Some of SKEMA’s partners (French firms set up in Belo-Horizonte: Vinci Energies and SNEF, represented respectively by their financial directors, Henri Pasquier and Rodrigo Nicácio), confirmed the partnerships they have with SKEMA by signing a new agreement. This accord plans for internships for the BBA students in Brazil.
During the event, SKEMA also renewed its partnership with SEED (Startups and Entrepreneurship Ecosystem Development), the incubator and accelerator of start-ups in the state of Minas Gerais.
The BBA programme is aimed at students who have just graduated high school. The BBA offers a unique opportunity to young Brazilian students to have a very high quality higher education without leaving their home country immediately. SKEMA will offer BBA students the possibility of finishing their studies on one of its international campuses or in a partner university and will also offer a double qualification depending on students’ choices. Courses will be in English and Portuguese.
The BBA in Global Business courses will begin in Belo-Horizonte in February 2019. Around forty students are expected for the first cohort.