The story was featured on France 2, one of France's biggest national TV channels, on International Women’s Day.
The story filmed at SKEMA’s Lille campus was broadcasted on 8 March during the
8 o’clock News on the France 2 TV channel (starting at 24’) presented by Laurent Delahousse. The film crew attended the class on gender stereotypes taught by Philippe Pailot (professor of human resource management at SKEMA, Globalisation Academy, member of the Women in Business Chair).
The interactivity of the lesson enabled France 2 to capture the discussions between the professor and the students, as well as the debates sparked by the topic. The crew then attended the salary negotiation workshops organised by the student association HeForShe in partnership with the consultants from the Epices et Chocolat agency. The news story ended with a few words full of hope from Mellinda Rahoui, president of HeForShe.
HeForShe is a movement created by United Nations Women, promoting gender equality and the empowerment of women. The goal of SKEMA’s
HeForShe student association is to inform and raise awareness about gender equality-related issues in a positive way and to encourage everyone to take action in favour of this equality.
The programme for the week was a big hit with SKEMA’s students: a workshop on endometriosis; a workshop on gendered toys or self-defence; salary negotiation sessions; a beer contest for women only organised by L’Amicale de la Carte (a SKEMA student society), followed by a SoNord (SKEMA student society) concert for the budding singers among the school’s students.