Monpetitbikini, the first DNVB in France to specialise in swimwear.
Consumer behaviours have radically changed over the last few years: a growing portion of purchases are now made online, particularly in the textile sphere, and consumers are increasingly buying based on recommendations from family, friends or influencers. The emergence and success of digital native vertical brands (DNVB) like Sezane (high-end, ready-to-wear fashion), Ysé & Lemon Curve (lingerie) or Lou Yetu (jewellery), confirm this trend. Monpetitbikini is the first DNVB in France to specialise in swimwear.
Established in 2010 by Audrey Lieutaud (SK 2007), Monpetitbikini began its adventure as a multi-brand marketplace. This first line of business carved its reputation and built the brand a loyal following. This prompted its founder to create her own line of swimwear in 2015.
It was a hit: over 100,000 pieces were sold...