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SKEMA at Chamber of Commerce event in Shanghai

Published on 25 February 2021

On the occasion of the issue of Connections #91, the French Chamber of Commerce in China organised on January 20 a round table in Shanghai and invited contributors to the magazine, which included Peter Spier, SKEMA professor and head of the MSc International Marketing and Business Development, to share their insights.

Peter Spier, professor in Marketing, Sales and International business based on the Sophia-Antipolis campus at SKEMA, delivered an improvised speech via video-conference to further explain his perspectives published in the magazine.

The round table focused on the purchasing experience and consumption in China, which was also the theme of Connections #91 issued on December 2020.

“In the same way, store closures in some countries reflect a necessary evolution in retail. There were too many stores congregating in soulless shopping malls,” he said.

In the article entitled Retail isn’t Dying…It Just Needs to be Reinvented (La distribution n’est pas morte, mais il faudrait la réinventer), he pointed out the retail had not escaped the impact of Covid-19 with an accelerated shift to e-commerce.

When it comes to future tendencies, “Virtual reality could make it possible to show more variants while keeping less stock,” he added on the publication. 

Connections, the only publication in French about economics and finance in China, provides an in-depth overview of China’s contemporary economic issues. 

Besides Professor Spier, the panel attending the round table also consisted of Julie Laulusa, managing partner of Mazars China, Jérome Cambounet, CEO of Beaumanoir Asie, Eric tarchoune, managing director of Dragonfly Group, Guillaume Portier, EVP Global Partner management of SES-imagotag, Luc Buono, founder and creative director of LBConsulting and Louis Houdart, CEO of Creative Capital.



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