Marketing

Programme

MSc Digital Marketing and Artificial Intelligence

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Informações práticas

Tipo de Curso

Integral

Duração

1 or 2 years

Investimento

One-Year MSc : €19,000 , Two-Year MSc : €38,000

Localização

Sophia Antipolis (França)

Idioma de Ensino

Inglês

Data de entrada

Setembro, Janeiro

Seu nível de formação

., Ensino Superior

Graduação

Pós - Graduação

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Programme overview

Professional certifications, the latest tech, real-world projects and personalised coaching

The MSc Digital Marketing and Artificial Intelligence equips students with practical, technical, and operational skills in three key domains: AI fundamentals, transformative applications in Digital Marketing, and Project Management.
It emphasises digitalising business processes, improving online communication, mastering UI/UX design, managing social networks, analysing marketing data, and automating processes. We also address ethical challenges in AI, providing technology management guidelines. This prepares students not only to augment business workflows but also to meet the evolving job market demands.

 

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SKEMA AI School for business

The mission of SKEMA AI School for Business is to advance artificial intelligence research and pedagogical experiences to prepare the managers of the future to work in an AI-enabled environment. It aims to impart a wide range of AI fundamentals and managerial perspectives to students and leaders from different fields.

  • Opt for this programme for a distinctive and enriching learning journey that sets it apart from the rest. It bridges the gap between academic studies and real-world applications through collaborations with renowned companies. Here are key programme highlights:

    • AI in Digital Marketing & Business Analysis:
      Develop advanced analytical skills and immerse in hands-on AI technologies to drive
      data-centric decisions in the digital marketing sphere.
      Cultivate expertise in using AI for market analysis, automating marketing, and ethical AI use for
      consumer engagement and business refinement.
       
    • Technical Skills with Academic Knowledge:
      Go beyond traditional academics, mastering coding and non-coding tools that are indispensable
      in the contemporary corporate sphere.
      Learn to use cutting-edge tools for data analytics, project management, website oversight and
      digital marketing prowess.
       
    • ​Understanding the Risks of AI for Ethical and Responsible Usage:
      Explore the ethical implications and privacy intricacies of AI in digital marketing.
      Mould graduates into discerning leaders, adept at traversing the complex digital terrain with
      ethical stewardship
       
    • ​Hands-on Experience with Company Projects:
      Engage in real-world projects mentored by industry professionals, visionary CEOs, and esteemed
      professors.
      Apply knowledge and skills in marketing, business strategy, web marketing, CRM, e-CRM,
      e-commerce, risk management and digital marketing schematics in corporate settings.
      Accumulate invaluable experience in navigating professional plans and frameworks, equipping
      you with a practical understanding prepared for the contemporary corporate landscape.
       
    • ​​Professional Certifications for Your Career:
      Gain globally recognised certifications valued in the HR community.
      Certifications include those from PMI, Agile Project Management, Google, and Meta, giving you a competitive edge.
  • "In a rapidly evolving digital landscape marked by AI systems, generative AI, metaverse, VR, and emerging technologies, remaining competitive necessitates acquiring new skills.

    This programme serves as a pathway to gain a deeper understanding of customers, analyse data, delve into the realm of predictive models,  and create innovative experiences. It equips the Managers of the Future to excel in an AI-enabled environment and shape the marketing landscape of the future."

    Margherita Pagani 
    Professor of Digital and Artificial Intelligence in Marketing 
    Director SKEMA Center for Artificial Intelligence

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Courses

Artist/Entrepreneur/Athlete and Student: It’s Possible!

SKEMA offers tailored arrangements for individuals with special statuses, enabling them to successfully pursue a dual path: obtaining a higher education degree while continuing their professional careers.

These programmes are built on curriculum flexibility, notably through a course system that includes tailored measures for each type of activity, providing a real solution to support the success of dual academic and professional ambitions.

The High-Level Athlete Track

The course system offers students the following:

  • Possibility to extend the duration of studies (by 1 to 2 years) without any additional tuition fees (HLA – High-Level Athletes) / academic years may be split
  • Personalised timetable arrangements, based on a detailed review of both sporting and academic calendars
  • Tailored support including academic and athletic mentoring, follow-up, and specific assistance dedicated to the needs of athletes
  • Adaptation of internship and exam arrangements in case of competitions.
  • Flexible international experience if needed
  • Recognition of athletic commitment through the award of 3 ECTS credits.

Documents to be submitted in addition to your application:

  • Athletic CV with record of achievements
  • Sports motivation letter
  • Copy of your current year’s federation licence or club certificate
  • Sporting goals, training, and competition schedule for the coming year
  • Certificate of inclusion on the Ministry of Youth and Sports list or from the training centre (if applicable)

Admissions

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French State Certification label guaranteeing the reception facilities quality offered to international students. More information here

Financing

Tuition fees for the academic year 2026-2027, provided for information purposes and subject to change. Definitive amounts will be those mentioned on the contract at the date of registration.

Careers

Contact us (international students)

Our team is at your disposal for any further information you may require.

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JHAVERI Viragi

Indian subcontinent

JHAVERI Viragi

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DI GIROLAMO Pauline

Latin America & Western Europe

DI GIROLAMO Pauline

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FACE Stéphanie

Northern Africa & Middle East

FACE Stéphanie

Sub-Saharan Africa

International Admissions Team

Email

Copied
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Yang Jade

China & Northeastern Asia

YANG Jade

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Yongfeng Lu

Eastern Europe, Central and Southeast Asia, Oceania

Lu Yongfeng

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Greta Silvotti

USA and Canada

SILVOTTI Greta

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Thomas Ragot

US students applying to Raleigh: Global BBA and MSc FMI, IB & IMBD

Thomas Ragot

Contact us (French students)

A team is at your disposal for any further information you may require.

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Gaëlle DOYEN

Head of Development and Institutional Partnerships

Gaëlle DOYEN

Last testimonials

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