Skema > Programmes > MSc > MSc International Marketing & Business Development

MSc International Marketing & Business Development





Broad strategic insight and the skills to develop new business opportunities

Taught in English at the Paris, Lille and Sophia Antipolis campuses - September and January intakes on all three campuses.
​This MSc is a CGE-accredited, full-time course taught over a 12-month period. There are eight months of taught courses, followed by four to six months for the dissertation and internship.

Who can apply?
As a one-year MSc: holders of four-year degrees
As a two-year MSc: holders of three-year degrees (more info)​

​Programme outline

This MSc provides training to acquire the six core competencies currently expected by the labour market for professionals of marketing or business development: innovation & crea​tivity, marketing intelligence, market research, strategic marketing, application of operational marketing, and sales & business development.

Students will be able to customise their course of study by choosing the specialisations of their campus. The Lille campus offers a specialisation in Retail and Digital Marketing Management, the Paris campus specialises in Brand Strategy and Communication and on the Sophia Antipolis campus the focus is on Entrepreneurship and Innovation.

The programme balances academic input and practical application, reaching out to companies through projects, testimonials, case studies and challenges.

​Video: watch a five-minute section of a class

In this excerpt from an Internationalisation of the Firm class, Peter Spier, who is the programme director, discusses the projects that students are working on with three local companies. This course is also one of the MSc International Business courses.

Watch the MSc International Marketing live streaming replay

Watch the replay of the live streaming Q&A on Campus Channel for prospective students and candidates to ask questions and get answers from Aurélie Dehling, the director of the MSc as well as Antonia , an MSc International Marketing student on the Paris campus. 
They answered questions about the programme, studying in France/at SKEMA etc.


Curiosity: the MSc's blog

The Curiosity blog is updated with articles relevant to the MSc's areas of study, courses and projects. It will give you insight into the issues covered in the MSc. Check it out here: ​​​

Programme directors
Lille: Anke Middlemann​
Paris: Aurélie Dehling
Sophia Antipolis: Peter Spier

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