MSc International Marketing & Business Development





​Courses and campus specialisations



  • Innovation & Creativity, 5 credits
  • Marketing Intelligence & Consumer Behaviour, 5 credits
  • Marketing Research, 4 credits
  • Strategic Brand Management, 5 credits
  • Product Management & Operational Marketing, 4 credits
  • Sales & Business Development, 5 credits

SKEMA COURSES, 8 credits

  • International Business Development, 3 credits
  • Professional & Personal Development, 2 credits
  • Research Writing, 3 credits

Electives - choose three in the Sept - Dec semester, choose five in the Jan - April semester
(3 credits each)

  • Lille - Retail & Digital Marketing Management
Retail Strategy, International Buying Management, Negotiation, Key Account Management, Category Management, Managing in International Contexts

Digital Growth, Mobile Marketing, Omnichannel Strategy & Digitalisation of the Point of Sale, SEO & SEM & Content Management, Social Networks, Community Management & Crisis Communication Mgt, Thinking out of the Box with Lego® Serious Play® 


  • Paris - Brand Strategy & Communication
Managing in International Contexts, Digital Product Mgmt., Olfaction & Perfumery Industry, Luxury Business & Brand Strategies, Product Management Strategy, B toB Strategy, Persuasive Leadership In a Millennials World, Graphic Design, Auchan Challenge

Strategic Planning, Graphic Design, PR-Events, CRM, Sustainable Marketing & Communication, Challenge (Auchan et al.), LSP: Lego® Serious Play® Session, In Company Project Elekya, BrandStorm L’Oréal Challenge, SPSS, How To Pitch & Negotiate, Knowledge Management


  • ​​Sophia Antipolis - Entrepreneurship, Innovation & Business Development

Using Lego® Serious Play® to Enhance Creativity, Perfect Pitch, Marketing & Innovation in the Video Games Market, Finance for Marketing & New Business Development, Trends & Innovation in Luxury Markets, Creative Marketing, Auchan Challenge, Telecom Valley Challenge, Creating a Marketing Concept, Introduction to Photoshop, Company Project, e-Commerce

Sales, Negotiation & KAM, Using CRM with, Communicating in a Crisis, Eyeka Project, Using PR & Events to Develop Business, L’Oréal Brandstorm Challenge, Company Project, Auchan Challenge, Trends, Innovation & Competition in the Perfume
Business, Developing Mobile Business, Using SPSS, Issues in International Economics & Geopolitics, Excel for Business Developers, Big Data & Analytics

  • ​​Belo Horizonte

International Marketing & Business Development in Emerging Markets

Emerging Markets become a crucial growing target for international and national companies. 

Low-income class and inequality challenge companies from different sectors and industries. How to be relevant in very diverse country in terms of revenues, expectations, races, religions and gender roles?  Precise course list to be announced soon.



  • Dissertation, individual coaching, 30 credits
TOTAL: 90 credits
 Approximate course time not includ​ing individual and project work: 400 hours
These details are for information only and may be changed by the school without prior notice.

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