MSc International Marketing & Business Development

 

 

Programme

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​Courses and campus specialisations

 

SIX CORE-COMPETENCY COURSES, 30 credits

  • Innovation & Creativity, 5 credits
  • Marketing Intelligence,5 credits
  • Marketing Research, 5 credits
  • Strategic Brand Management, 5 credits
  • Operational Marketing, 5 credits
  • Sales & Business Development, 5 credits

 
FIVE SKEMA COURSES, 14 credits

  • Globalisation, 3 credits
  • Advanced Strategy, 3 credits
  • Managing in an International Environment, 3 credits
  • Professional & Personal Development, 2 credits
  • Research & Critical Thinking, 3 credits

  
SPECIALISATION COURSES AND CAMPUS, 16 credits 

  • Lille

Retail: Distribution Strategy, Purchasing, Category Management (8 credits)

Digital Marketing Management: E-commerce, E-reputation, E-CRM & Community Management (8 credits)

 

  • Paris

Brand Strategy: Digital Branding, BtoB Branding, Brand Metrics (8 credits)

Communication: Strategic Planning, Media Planning, Graphic design tools (Photoshop, FinalCut, InDesign) (8 credits)

 

  • ​​Sophia Antipolis

Entrepreneurship: From Idea to Market; Lean Analytics; Branding for Start-ups; (Making the) Perfect Pitch (8 credits)

Innovation: Designing New Products, Services and Experiences; Social Trends, Technologies, Business Models (8 credits)

 
 
DISSERTATION

  • Dissertation, individual coaching, 30 credits
 
TOTAL: 90 credits
 Approximate course time not includ​ing individual and project work: 400 hours
 
 
These details are for information only and may be changed by the school without prior notice.







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