Skema > Programmes > MSc > MSc Strategic Event Management & Tourism Management

MSc Strategic Event Management & Tourism Management




​​​​​​​​​​​​On the French Riviera, learn by application with the programme’s
network of local

This programme is taught in English at the Sophia Antipolis campus - September and January*​ intakes.
This MSc is a CGE accredited, full-time course taught over a 12-month period. There are eight months of taught courses, followed by four to six months for the dissertation and internship.

 ​2015: SMBG ranked this MSc 4th in France in its category. See the ranking 

Who can apply?
As a one-year MSc: holders of four-year degrees
As a two-year MSc: holders of three-year degrees (more info)


Programme outline 

The MSc in Strategic Event Management & Tourism Management gives students the tools, knowledge and attitudes to succeed in business event​s and tourism - global economic sectors of increasing importance.
The specific objectives of the course are to advance students’ leadership skills, to develop understanding of strategy, gain a thorough appreciation of the nature and characteristics of users of business events and of leisure visitors, and to provide students with the management, marketing and knowledge management tools so that they can lead the way in this rapidly changing environment.
The Strategic Events Management track is tailor-made for the MICE (Meetings, Incentives, Conferences, Exhibitions/Events) industry following extensive consultation with leading professionals in the field. The track profiles stakeholders within the industry (corporate, government and association clients, venues and event services and destinations) and follows market trends. It also focuses on teaching specialist strategic skills in the areas of management, finance, IT and sales and marketing in the events and meetings management profession.
The Strategic Tourism Management track is multidisciplinary rather than built around specific areas such as travel or hospitality. Global strategic tourism issues and techniques are focussed on, producing graduates who are able to choose from a variety of careers in, and related to, tourism management and marketing. Speciality areas cover tourism marketing, as well as the application of I.T. tools in leisure tourism marketing and management.


Watch the tourism and events MSc live streaming catch up

In March, there was a live streaming Q&A on Campus Channel for prospective students and candidates to ask questions and get answers from Mady Keup, the director of the MSc Strategic Event & Tourism Management. Mady was accompanied by Caitlin Richardson, a student of the MSc. 
They answered questions aout the programme, studying in France/at SKEMA etc.

The MSc is guided by an Advisory Board of representatives from the following companies or institutions: 

  • Accor Hotels
  • China National Convention Centre
  • European Society of Cardiology
  • Hatfield House
  • HelmsBris
  • oe
  • Leading Hotels of the World
  • MCI
  • Tourism Australia
  • Tourism Vancouver
  • TTC International
MSc  director
Mady Keup, MBA, has more than 20 years’ experience in international management and leisure and business tourism. She has lived and worked in six European countries and has travelled worldwide on business throughout her career. She is a firm believer in lifelong learning and in 2005 added an MBA to her marketing qualifications. She worked for more than 12 years with the British Tourist Authority (now: VisitBritain) in management positions in London, Madrid, Lisbon and Berlin. Other career highlights include five years as head of the London Convention Bureau and a stint as chief executive of the British-Portuguese Chamber of Commerce in Lisbon. Mady speaks six languages fluently.
* The January intake is for people with a few years of professional experience.

choose SKEMA
At the top of French and international rankings SEE RANKINGS
A global business school SEE SKEMA NEWS
A wide range of programmes COMPARE

SKEMA, the global business school

Bachelor, Master In Management, Specialised Masters, Masters of Science (MSc), PhD, DBA, Executive Education, Executive MBA...

Subscribe to
our newsletters.