Communication Studies is an introduction to all the specialist disciplines within the general area of communications. It provides a solid foundation from which to specialise at a partner university.
Corporate Communication deals with all visuals or text material produced by companies for internal and external use, their branding strategy, their image and reputation, project communication, crisis management and many other aspects. This specialisation is essential for those who wish to become operationally effective in all areas of communication in the workplace.
The aim of public relations is to create, maintain and improve the public image of a company. It therefore covers a wide variety of activities including image surveys and image development, press relations, crisis management, sponsorship, media training and event management.
INTERNATIONAL PARTNER TRACK: two years at SKEMA Bachelors followed by two years abroad at a partner university leading to two bachelor's degrees in:
- Communication Studies, or
- Advertising, or
- Public Relations
EXCHANGE TRACK: seven semesters at SKEMA Bachelors with one semester abroad at a partner university leading to a bachelor's degree in:
- Corporate Communication