Skema > Programmes > BBA in Global Management > Specialisations > e-commerce-and-digital-strategy


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E-commerce and Digital Strategy specialisation

Track and course overview​

This specialisation prepares students for issues related to the constantly evolving need for digital transformation in  companies.

The management and development of an e-commerce website, prospecting and developing traffic are also part of the specialisation.

Graduates will be able to determine strategy in order to improve, monitor and analyse web-traffic.


  • Introduction to the Business World
  • Business Model Fundamentals
  • Introduction to the Digital Transformation
  • Process
  • Entrepreneurship and Management of SMEs
  • Multichannel E-commerce
  • Social Networks
  • Electronic Traffic Management
  • User Experience
  • Data Analytics


  • E-Business consultant
  • Customer service manager
  • Webmaster
  • Traffic manager
  • Web product manager
  • Salesman
  • Web designer

Recommended SKEMA MSc:

MSc Business Consulting & Digital Transformation, MSc Digital Marketing

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