Skema > Programmes > BBA in Global Management > Specialisations > Marketing specialisation

BBA in Global Management



Marketing specialisation


​Track and course overview


Intakes: September and January
Taught in: English​​
Study tracks available for the Marketing BBA ​specialisation:  
​​​Tra​ck​Year 1​​Year 2​​​Year 3​​​Year 4​
mobility track
​Sophia-Antipolis​Sophia-Antipolis​Raleigh (USA)
Suzhou (China)
Belo Horizonte
Partner university
mobility track
​Sophia-Antipolis​Sophia-Antipolis​Raleigh (USA) ​
Partner university
Partner university

Marketing specialisation

​Marketing offers many employment possibilities in business and industry, especially for socially responsible marketing of products or services 
Students specialising in this discipline will acquire a thorough knowledge of the complex relationships between products and consumers, whose behaviour is in a constant state of evolution.

The challenges in marketing are substantial: rapidly changing and diverse markets; a fragmenting media landscape; new channels, supports and approaches to marketing; constantly evolving consumer tastes and trends. This programme will prepare students to face the tough but rewarding marketing world of tomorrow and enable them to develop the skills necessary for working in a multicultural, multi-channel environment.
Students choosing to specialise in this discipline will acquire a good understanding of the complex relationship between producers and consumers whose needs and price sensitivity they will analyse. They will then be ready to specialise further in one of the many domains of marketing, like international marketing, e-marketing, marketing B to B.

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