Programme & courses overview
Intakes and campuses
Fall: Loyola University (New Orleans, US)
Spring: SKEMA Business School (Paris, France)
Summer/fall: Ludwig-Maximilians-Universität München (Munich, Germany).
Create value
Understanding the science behind consumer behaviour and the notion of added value is the key to developing a successful marketing strategy. Strategic Marketing (Term 1) focuses on the question of how individual and societal benefits are created in the first place and how to identify and prioritise customer values. In ethical business issues, a manager must find the right strategy to deal with problems that threaten the business (Ethics and Social Justice – Term 1). Applying the right tools will help you, as a manager, to identify possible solutions and to make optimal decisions (Managerial Economics & Statistics – Term 1; Data-based Decision-making – Term 3).
Manage operations and projects
You need to be aware of theoretical and empirical concepts in modern finance (Corporate Finance – Term 2, Financial Risk Management – Term 3). Additionally, as a manager, you need to understand how to build a sustainable business within complex environments (Supply Chain Management - Term 2). From time to time, major projects will disrupt your daily business. You need to know how to successfully manage these projects (International Project Management – Term 2).
Balance between diverging interests of different stakeholder groups
Some say customers are the most important resource for a firm, others say employees are the most valuable resource a company has. What about politicians that have an impact on your licence to operate? Or investors and suppliers? Stakeholders all have different expectations and needs. As a leader, you will have to tackle those challenges and find a balance.
The accounting module (Financial Reporting & Managerial Accounting – Term 1) primarily focuses on shareholder interests, while Strategic Stakeholder Management (Term 2) takes a broader view, and Organisational Behaviour & Leadership (Term 1) teaches you key skills to manage the different stakeholders within your company. Communications skills will be reinforced in Strategic Communications (Term 3). To prepare you for your career and enable you to apply knowledge within a real-world environment, the course Competitive Strategy and Consulting Project (Term 3) helps you develop procedural knowledge, whilst Innovation and Entrepreneurship (Term 2) will allow you to transform your business ideas into working practice to build a company.