Corps professoral

Guojun HE

Professeur associé

Market dynamics, Status consumption, Sociology, Politics and Geopolitics, Consumer Culture Theory

Télécharger le CV
Guojun HE

Académie

Transformation

Centre de recherche

Marketing Interactions

Localisation

Lille

Discipline

Marketing

Après avoir passé cinq ans en Angleterre, où il a obtenu une maîtrise ès sciences (MSc) et une maîtrise de recherche (MRes) à la School of Management de l'Université de Bath, le Dr HE s'est installé au Canada. Il y a passé plus de cinq ans à profiter des hivers canadiens et a obtenu son doctorat à HEC Montréal. Aujourd'hui professeur agrégé de marketing et directeur du programme de maîtrise en marketing international et développement des affaires (IMBD) à Lille, il considère la France comme sa patrie d'adoption et SKEMA comme sa précieuse famille professionnelle.

Formation
2021
Ph.D. in Marketing, HEC Montréal, Canada
2013
MRes Management within Marketing, University of Bath School of Management, Royaume Uni
2012
MSc Management in Marketing, University of Bath School of Management, Royaume Uni
Expérience professionnelle
Positions académiques principales
Depuis 2026
Professeur associé en Marketing, SKEMA Business School, France
Autres affiliations académiques
Depuis 2024
Director of MSc International Marketing and Business Development (IMBD), SKEMA Business School, France
2019 - 2020
Adjunct Professor in Marketing, Bishop's University, Canada
2017 - 2020
Lecturer in Marketing, HEC Montréal, Canada
2015 - 2018
Research Associate, HEC Montréal, Canada
Autres expériences professionnelles
2020 - 2025
Assistant Professor in Marketing, SKEMA Business School, France
Contrats de recherche, prix et distinctions
Prix et distinctions
2019
Research Travel Grants, HEC Montréal
Autres activités de recherche
Relecteur pour :
Strategy and Leadership, Cogent Arts & Humanities, Technological Forecasting and Social Change, Journal of Macromarketing, Journal of Business Research
Organisation d’une conférence ou d’un séminaire
2021
Co-Chair for Roundtable Session, The Association of Asian Studies, Etats-Unis d'Amérique
Autres activités académiques
Depuis 2025
Review Committee, AMA Marketing & Public Policy, Etats-Unis d'Amérique
Depuis 2024
Review Committee, Academy of Marketing Science, Etats-Unis d'Amérique
Depuis 2024
Panel Member of SKEMA DBA Proposal, SKEMA Business School, France
2023 - 2024
Reviewer for the book "Literature, Religion and Humanities Cross-cultural Processes in Modern China"
Depuis 2020
Review Committee, The Association for Consumer Research, Etats-Unis d'Amérique
2020 - 2021
Reviewer for the book "The Routledge Handbook of Digital Consumption". (eds. Llamas, R. & Belk, R.)
2020 - 2021
Reviewer for the book "Consumer Culture Theory in Asia: History and Contemporary Issues". (eds. Minowa, Y. & Belk, R.)
Depuis 2019
Review Committee, American Marketing Association, Etats-Unis d'Amérique
2017 - 2024
Review Committee, Administrative Sciences Association of Canada (ASAC), Canada

Articles académiques revus

HE, G., ZHANG, W., CHADWICK, S. et CHEN, Y. (2025). From marginal to mainstream – a governmentality perspective of market transitions in ESports. European Sport Management Quarterly, 25(6), pp. 1053-1073.
ZHANG, W. et HE, G. (2025). Taste and identity in Hong Kong: negotiating colonial and neocolonial tensions. Qualitative Market Research, 28(3), pp. 506-527.
HE, G., TRAN, T.T.H. et LEONIDOU, L.C. (2024). It's here to stay: Lessons, reflections, and visions on digital transformation amid public crisis. Technological Forecasting and Social Change, 206(123557).

Actes d’une conférence

HE, G., ZHANG, W., BELK, R. et LIMA, M. (2025). Status Hope: the conceptualisation of the status games. Global Marketing Conference, pp. 408.
HE, G., ZHANG, W., CHADWICK , S. et CHEN , Y. (2025). From Marginal to Mainstream--A Governmentality Perspective of Market Transition in eSports. Global Marketing Conference, pp. 532.
ZHANG, W. et HE, G. (2024). Taste and Identity in Post Colonial Hong Kong: Navigating Colonial Legacy and Neo Colonial Tensions.
FANG, D., HE, G. et CHEN, Y. (2021). "It is Everyone's Responsibility to Sort Waste": Citizen Consumers Needed in the Post consumption Waste Sorting. Administrative Sciences Association of Canada, 42, pp. 6.
LI, E., HE, G., LAM, M. et LIU, W.S. (2020). Big Brother is Watching you! A Case Study of China's Social Credit System.
HE, G., FANG, D. et LI, E. (2020). The Use of Consumer Goods in Promoting Gender Equality.
HE, G. et DESCHENES, J. (2019). The Crafting of Luxury: A Process of Constructing a Hyperreal World., 40.41.
HE, G. et DESCHENES, J. (2019). The Use of Consumer Goods in Politics: A Study on the Chairman Mao Badges.
HE, G. et DESCHENES, J. (2019). The Use of Consumer Goods in Politics: A Study on Using Chairman Mao Badges to Create Hyperreal Myths.
HE, G., DESCHENES, J. et WANG, Y. (2017). Guanxi and Charitable Solicitations and Donations in China., 99.
HE, G., DESCHENES, J. et WANG, Y. (2017). Raising Money for a Good Cause in Corporate China. pp. 878-881.
DESCHENES, J., HE, G. et WANG, Y. (2016). Preliminary Reflections on Renqing Avoidance Strategies in Charitable Donations.
DESCHENES, J., HE, G. et WANG, Y. (2015). Guanxi and Donation: Preliminary Findings. pp. 432-433.

Chapitres d’ouvrage

HE, G., LI, E. et HUSAIN, M. (2022). The Power of Digital Integration: The Normalization of Tracking and Surveillance Technologies. Dans: Llamas, R. & Belk, R.W. eds. Routledge Handbook of Digital Consumption. 1st ed. Abingdon, Oxon ; New York, NY: Routledge, pp. 447 - 460.
LI, E., HE, G., LAM, M. et LIU, W.S. (2021). Utopia and Dystopia: Consumer Privacy and China's Social Credit System. Dans: Minowa, Y., & Belk, R.W. eds. Consumer Culture in Precarious Asia. 1st ed. New York: Routledge.
HE, G., FANG, D. et DESCHENES, J. (2021). A Bite of the Gender Equality Discourse in China: Observations from Food. Dans: Rhee, J., Nagayama, C. & Li, E.P.H eds. Gender and Food in Contemporary Asia. 1st ed. Rowman & Littlefield, pp. 39-61.

Présentations dans des conférences

TRAN, J., HE, G. et LEONIDOU, L.C. (2024). It's here to stay: Lessons, reflections, and visions on digital transformation amid public crisis. Dans: EMAC 2024. Bucharest.
FANG, D., HE, G. et CHEN, Y. (2021). It is Everyone's Responsibility to Sort Waste. Dans: Administrative Sciences Association of Canada Conference. Montreal.
BABBAR, M., HE, G. et HANLON, R. (2021). Governmentality Amid Public Health Crisis and Beyond--Cases and Examples From Asia. Dans: Western Conference of the Asscotiation of Asian Studies. Utah.
HE, G., LI, E. et HUSAIN, M. (2021). The Power of Digital Integration: The Normalization of Tracking and Surveillance Technologies. Dans: Western Conference of the Asscotiation of Asian Studies. Utah.
LI, E., HE, G. et LAM, M. (2020). Big Brother is Watching you! A Case Study of China's Social Credit System. Dans: CCT (Consumer Culture Theory) Conference. Leister.
FANG, D., HE, G. et LI, E. (2020). The Use of Consumer Goods in Promoting Gender Equality. Dans: Administrative Sciences Association of Canada Conference. Halifax.
HE, G. et DESCHENES, J. (2019). The Crafting of Luxury: A Process of Constructing a Hyperreal World. Dans: Administrative Sciences Association of Canada Conference. St-Catherine.
HE, G., DESCHENES, J. et WANG, Y. (2017). Guanxi and Charitable Solicitations and Donations in China. Dans: Administrative Sciences Association of Canada Conference. Montreal.
HE, G., DESCHENES, J. et WANG, Y. (2017). Raising Money for a Good Cause in Corporate China. Dans: China Marketing International Conference. Nanchang.
DESCHENES, J., HE, G. et WANG, Y. (2016). Preliminary Reflections on Renqing Avoidance Strategies in Charitable Donations. Dans: China Marketing International Conference. Qingdao.
DESCHENES, J., HE, G. et WANG, Y. (2015). Guanxi and Donation: Preliminary Findings. Dans: China Marketing International Conference. Xi'an.