Corps professoral

Jennifer TAKHAR

Professeur associé

Consumer Culture Theory, Biotechnology Markets, Digital Consumption, Consumer resistance movements

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Jennifer TAKHAR

Académie

Transformation

Centre de recherche

Marketing Interactions

Localisation

Lille

Discipline

Marketing
Formation
2008
Doctorat en Sciences Sociales, Sorbonne Université, France
Expérience professionnelle
Positions académiques principales
Depuis 2024
Professeur associé, SKEMA Business School, France
Autres affiliations académiques
2018 - 2024
Associate Professor, Institut Supérieur de Gestion, France
Depuis 2006
Research Associate, Celsa Sorbonne Université, France
Contrats de recherche, prix et distinctions
Prix et distinctions
2018
Consumer Culture Theory Conference, Best Poster Award, Danemark
2017
Data Blitz Award, Association for Consumer Research, Etats-Unis d'Amérique
Contrats de recherche
2001
Anglo-California Scholarship, University of California, Berkeley, Etats-Unis d'Amérique
Autres activités de recherche
Membre d'un comité éditorial
Depuis 2025
Journal of Marketing Management
Depuis 2023
Journal of Customer Behavior
Organisation d’une conférence ou d’un séminaire
2025
PCOS Awareness Day, SKEMA Business School, France
2025 - 2026
AMA Global Conference 2026, IAE Nice, France
Depuis 2020
Responsable de la section Poésie et Spoken Word, co-présidence, The Association for Consumer Research, Etats-Unis d'Amérique
Autres activités académiques
Depuis 2025
Interdisciplinary Conference on Disability and Consumption (ICDC), Scientific Advisory Board, University of Southern Denmark, Danemark
Depuis 2025
SKEMA Observatory on Corporate Feminisation, France
2024 - 2027
Cancer Prevention at Work, University of Southern Denmark, Danemark
Depuis 2020
Membre, Association Française de Marketing (AFM), France
Depuis 2019
Société de la Psychologie des Consommateurs, Etats-Unis d'Amérique
Depuis 2016
Membre, The Association for Consumer Research, Etats-Unis d'Amérique
Depuis 2016
Membre du Consumer Culture Theory Consortium, Etats-Unis d'Amérique

Articles académiques revus

TAKHAR, J. (2025). Space commodity: How the Blue Origin flight left feminism floating in a most peculiar way. The Sociological Review Magazine.
TAKHAR, J., SODERGREN, J., PATTERSON, A. et STEVENS, L. (2025). Lit Crit Riffin’: A collaborative mode of literary criticism in marketing theory. Marketing Theory.
WILSON-NASH, C., AL-MA'ANI, N., TAKHAR, J., SALU, O. et HE, C. (2025). P-732 Beyond the rainbow bunting: examining the realities of uk fertility care for LGBTQ+ patients. Human Reproduction, pp. deaf097.1037.
TAKHAR, J., SCHNEIDER-KAMP, A. et BETTANY, S. (2025). All change? The new climacteric market awareness. Journal of Marketing Management, 41(3-4), pp. 237-244.
TALAULIKAR, V. et TAKHAR, J. (2025). Menopause in transition: science, equity, and the future of care. Journal of Marketing Management, 41(3-4), pp. 388-394.
TAKHAR, J., MUIR, K. et SCHNEIDER-KAMP, A. (2025). “I cannot let this happen to other people”: on menopause advocacy, marketing and consumption with Kate Muir. Journal of Marketing Management, 41(3-4), pp. 378-387.
TAKHAR, J. (2024). Aneuploidy. Journal of Marketing Management, 40(5-6), pp. 542-545.
TAKHAR, J. (2024). The Field. Journal of Customer Behavior, 23(2-3), pp. 100-102.
TAKHAR, J. (2023). Communicative crises in the age of anxious reproduction and fertility preservation. Consumption Markets & Culture, 26(3), pp. 210-216.
SCHNEIDER-KAMP, A. et TAKHAR, J. (2023). Interrogating the pill: Rising distrust and the reshaping of health risk perceptions in the social media age. Social Science and Medicine, 331, pp. 116081.
TAKHAR, J. (2023). Blue. Journal of Customer Behavior, 22(3), pp. 12-14.
TAKHAR, J. (2022). Strip Mall Courtship. Journal of Customer Behavior, 21(3), pp. 133-134.
TAKHAR, J., HOUSTON, H.R. et DHOLAKIA, N. (2022). Live long and prosper? Transhumanist visions and ambitions in 2021 and beyond…. Journal of Marketing Management, 38(5-6), pp. 399-422.
TAKHAR, J. (2022). IVF survivorship, the IVF memoir and reproductive activism. Journal of Marketing Management, 38(5-6), pp. 460-472.
PEMBERTON, K. et TAKHAR, J. (2021). A critical technocultural discourse analysis of Muslim fashion bloggers in France: charting ‘restorative technoscapes’. Journal of Marketing Management, 37(5-6), pp. 387-416.
TAKHAR, J. (2021). Aporia. Journal of Marketing Management, 37(1-2), pp. 21-22.
TAKHAR, J. et RIKA HOUSTON, H. (2021). Forty years of assisted reproductive technologies (ARTs): the evolution of a marketplace icon. Consumption Markets & Culture, 24(5), pp. 468-478.
TAKHAR, J. (2020). Shopkeeping. Journal of Marketing Management, 36(13-14), pp. 1280-1284.
TAKHAR, J. (2020). The Voice Inside. Marketing Theory, 20(2), pp. 167-174.
TAKHAR, J. et PEMBERTON, K. (2019). Reproducing “rhetrickery” in online fertility marketing: harnessing the “rhetoric of the possible”. Consumption Markets & Culture, 22(4), pp. 314-336.

Editoriaux d’une revue

TAKHAR, J., SCHNEIDER-KAMP, A., LIMA, V. et BELK, R. (2025). The Revolution is Here: Thinking through health technology capabilisation. Recherche et Applications en Marketing.

Ouvrages et édition d’ouvrages

TAKHAR, J., SCHNEIDER-KAMP, , A. et BETTANY, S. [Eds] (2025). All Change! Marketing and Consuming the Menopause Transition. Routledge, 170 pages.
TAKHAR, J., HOUSTON, H.R. et DHOLAKIA, N. [Eds] (2023). Transhumanisms and Biotechnologies in Consumer Society. Routledge, 224 pages.

Présentations dans des conférences

TAKHAR, J. et SCHNEIDER-KAMP, A. (2025). Through the autographic looking glass: What pictorial narratives of IVF consumption tell us. Dans: Consumer Culture Theory Conference. London.
TAKHAR, J. (2025). The Graduates. Dans: Consumer Culture Theory Conference. London.
TAKHAR, J. (2025). Gothic. Dans: Consumer Culture Theory Conference. London.
TAKHAR, J. (2025). Gas Food Lodging. Dans: Consumer Culture Theory Conference. London.
TAKHAR, J. (2025). CCT Cephalopod. Dans: Consumer Culture Theory Conference. London.