Corps professoral

Wenyu DOU

Professeur

digital marketing, International business, International Business, AI for Research and Business

Télécharger le CV
Wenyu DOU

Académie

Digitalisation

Centre de recherche

Marketing Interactions

Localisation

Suzhou

Discipline

Marketing
Formation
1999
Ph.D. en Marketing, Lubar College of Business, University of Wisconsin-Milwaukee, Etats-Unis d'Amérique
Expérience professionnelle
Positions académiques principales
2005 - 2010
Associate Professor of Marketing, College of Business - City University of Hong Kong, Chine
Autres affiliations académiques
Depuis 2021
Academic DEAN, SKEMA Business School, Chine
2013 - 2021
Associate Dean for Graduate Programs & Director of EMBA-Chinese Program, College of Business - City University of Hong Kong, Chine
2010 - 2013
Associate Dean for Undergraduate Programs, College of Business - City University of Hong Kong, Chine

Articles académiques revus

ZHU, J., TANG, L., DOU, W., WANG, C.L., WANG, X. et ZHOU, L. (2026). From Packshots to Consumer Selfies: How Brand‐Image Types Influence Consumer Enjoyment of Brand Experiences in User‐Generated Image Campaigns. International Journal of Consumer Studies, 50(1), pp. e70186.
TANG, L., ZHU, J. et DOU, W. (2025). Equality Matters: The Impact of Human–AI Relationship Types on Responsible Consumption in Shared Services. Journal of Theoretical and Applied Electronic Commerce Research, 20(1), pp. 27.
ZHU, J., JIANG, L., DOU, W., WANG, V.L. et ZHOU, L. (2025). Beyond the “like” button: ideal social self-congruity’s role in shaping consumer behaviors on social media. Journal of Research in Interactive Marketing, 19(6), pp. 969–983.
DOU, W., WU, J., YAN, M. et TANG, J. (2024). Impact of influencers’ influencing strategy on follower outcomes: evidence from China. Asia Pacific Business Review, 30(5), pp. 956–981.
WEI, Z., DOU, W., JIANG, Q. et GU, C. (2021). Influence of incentive frames on offline-to-online interaction of outdoor advertising. Journal of Retailing and Consumer Services, 58, pp. 102282.
WU, J., CHEN, J., CHEN, H., DOU, W. et SHAO, D. (2019). What to say on social media and how: Effects of communication style and function on online customer engagement in China. Journal of Service Theory and Practice, 29(5-6), pp. 691-707.
ZHU, J., JIANG, L., DOU, W. et LIANG, L. (2019). Post, Eat, Change: The Effects of Posting Food Photos on Consumers' Dining Experiences and Brand Evaluation. Journal of Interactive Marketing, 46, pp. 101-112.
CHEN, M., YANG, Z., DOU, W. et WANG, F. (2018). Flying or dying? Organizational change, customer participation, and innovation ambidexterity in emerging economies. Asia Pacific Journal of Management, 35, pp. 97-119.
SONG, L., LAU, R.Y.K., KWOK, R.C.W., MIRKOVSKI, K. et DOU, W. (2017). Who are the spoilers in social media marketing? Incremental learning of latent semantics for social spam detection. Electronic Commerce Research, 17, pp. 51-81.
ZHU, X., DONG, M.C., GU, J. et DOU, W. (2017). How Do Informal Ties Drive Open Innovation? The Contingency Role of Market Dynamism. IEEE Transactions on Engineering Management, 64(2), pp. 208-219.
WU, J., CHEN, J. et DOU, W. (2017). The Internet of Things and interaction style: the effect of smart interaction on brand attachment. Journal of Marketing Management, 33(1-2), pp. 61-75.
QIN, Y., WEN, N. et DOU, W. (2016). Effects of perceptual and conceptual similarities on consumers' evaluations of copycat brand names. Journal of Consumer Behaviour, 15(2), pp. 117-125.
WANG, G., DOU, W., ZHU, W. et ZHOU, N. (2015). The effects of firm capabilities on external collaboration and performance: The moderating role of market turbulence. Journal of Business Research, 68(9), pp. 1928-1936.

Actes d’une conférence

LI, Q. et DOU, W. (2017). Like ad, like content: the use of content-based advertising in China's social media - A content analytic study.

Présentations dans des conférences

FEUILLET, C., POULINGUE, G., DOU, W., OKOLI, C. et PAGANI, M. (2023). Axes de développement avec l’IA dans une école globale. Dans: Symposium L'IA dans l'éducation. Montréal.