Publication

What Happens in Vegas Stays on TripAdvisor? A Theory and Technique to Understand Narrativity in Consumer Reviews

2019
Tom VAN LAER ,
J. Edson Escalas ,
S. Ludwig ,
E. A. van den Hende ,
G. V. Johar ,
J. J. Inman ,
P. M. Herr

2019, Journal of Consumer Research, 46(2), pp.267–285

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