Les recherches du moment
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Publication
When AI Converges with Luxury: Ushering in a New Era for Creative Advertising Eve Destais, Louna Russo and Ivan Coste-Manière* SKEMA Business School, Sophia Antipolis, France
The “Frankenstein” Bag: Can a Powerful Product Storytelling Alter Consumers' Perception of a Product? Francesco Cicerchia, Elena Di Cerbo, Federica Francesca Ermanno, Isabella Giulietti Virgulti, Fabiana Masala and Ludovica Natale LUISS Roma, Roma, It
Date Sugar: A Revolution in Nutraceuticals; Sustainable Sweetener Preferences among Health-Conscious Consumers in Europe Mohamed Amine Nouri and Narendra Mohanan SKEMA Business School, Sophia Antipolis, France Gerard Boyer Aix Marseille Université, Franc
How Essential is the Role of «Addiction» in the Success of Social Media Platforms? Redirecting the E-Sport Future as Ruled by the IOC Charter and Agenda Olga Breikina, Nadi Khaddaj and Ivan Coste-Maniere* SKEMA Business School, Paris, Sophia Antipolis,
Upcycling the Olympic Games and the Sports and Live Events with the Agenda 2020+5 as a Branding Book: ToMo, ARSA, BELIXIRS, IOAPA, ICPC on the Run Léa Cana, Salehè Mohammadi and Ivan Coste-Manière* SKEMA Business School, Sophia Antipolis, France Resear
The Oberoi Stairway to Heaven: How Labels and Awards Shape Hotel Luxury Perception and Do they Reflect Customer Views? Shraman Ashok Nerkar, Sankaranarayanan Kanduvelikunnil and Sudeep Chabra Skema Business School, Sophia Antipolis, France Ivan Coste-Mani
Empirical Analysis of Millennial and Generation Z Influences on the Transition from Brand-Centric to Consumer-Centric Models in Luxury Brand Nathalie Milan, François Le Troquer and Ivan Coste-Manière* SKEMA Business School, Sophia Antipolis, France
Duality Business vs Reactivity: How can Luxury Houses Balance Artistic Innovation with Commercial Success while Preserving their DNA? Clara Anchisi, Léna Tibi and Mukta Ramchandani SKEMA Business School, Sophia Antipolis, France Ivan Coste-Manière* SKEM
The Future of Luxury Packaging: How can Immersive Systems Redefine the Brand Experience? Emma Manolino SKEMA Business School, Sophia Antipolis, France LUISS Roma, Roma, Italy Sudeep Chabra SKEMA Business School, Sophia Antipolis, France Ivan Coste-Manièr
Analyses prospectives des Jeux Olympiques d’Hiver : de Calgary 1988 aux Jeux 2030…
Redefining Exclusivity: Market Dynamics and Consumer Adaptation to Luxury Democratization, myres 2024
How AI Changes Partner Collaboration
From Science Management to Innovation Management: New forms of science-industry relations and knowledge transfer
Ultimatum bargaining: Algorithms vs. Humans
Effects of bimanual vs. unimanual motor actions on consumer behavior intention and attitude
Corporate tax, R&D and export decisions: Evidence from European firms
A cross-cultural examination of sustainable luxury consumption: a comparative study of social norms, self-control and future orientation in the UK and China
Barriers to resolving institutional complexity in access-based service innovation
Optimizing traffic signal control for continuous‐flow intersections: Benchmarking against a state‐of‐practice model
International attractiveness of cities: The drivers of urban FDI
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