Les recherches du moment
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Publication
Unlocking Marketing Creativity using Artificial Intelligence
Business taxes, management delegation, and growth
Performance : et si on arrêtait de fixer des objectifs ?
Integrated Thinking For Long-Term Value Creation A Multidisciplinary Reporting Approach In A Globalized World
The Effect of Inconsistent Reviews on Consumer Memory and Decisions
Upcycling the Olympic Games and the Sports and Live Events with the Agenda 2020+5 as a Branding Book: ToMo, ARSA, BELIXIRS, IOAPA, ICPC on the Run Léa Cana, Salehè Mohammadi and Ivan Coste-Manière* SKEMA Business School, Sophia Antipolis, France Resear
The Oberoi Stairway to Heaven: How Labels and Awards Shape Hotel Luxury Perception and Do they Reflect Customer Views? Shraman Ashok Nerkar, Sankaranarayanan Kanduvelikunnil and Sudeep Chabra Skema Business School, Sophia Antipolis, France Ivan Coste-Mani
Seeking for better performance: A synergy effect of algorithmic and leader management transparency on employee knowledge seeking behaviour and performance in China
Does Democracy Shape International Merger Activity?
Behavioral Strategy
Olen miltä tuoksun, Perfumery and the bespoke Gen Z revolution
Examining the Integration of Sustainable Practices in Luxury & Fashion Brands: A Governance-led Comparative Analysis Shriya Shriya, Xinheng Yang and Ivan Coste-Manière* SKEMA Business School, Sophia Antipolis, France
Devoir de vigilance: quelles attentes, quels objectifs ?
When AI Converges with Luxury: Ushering in a New Era for Creative Advertising Eve Destais, Louna Russo and Ivan Coste-Manière* SKEMA Business School, Sophia Antipolis, France
The “Frankenstein” Bag: Can a Powerful Product Storytelling Alter Consumers' Perception of a Product? Francesco Cicerchia, Elena Di Cerbo, Federica Francesca Ermanno, Isabella Giulietti Virgulti, Fabiana Masala and Ludovica Natale LUISS Roma, Roma, It
Date Sugar: A Revolution in Nutraceuticals; Sustainable Sweetener Preferences among Health-Conscious Consumers in Europe Mohamed Amine Nouri and Narendra Mohanan SKEMA Business School, Sophia Antipolis, France Gerard Boyer Aix Marseille Université, Franc
How Essential is the Role of «Addiction» in the Success of Social Media Platforms? Redirecting the E-Sport Future as Ruled by the IOC Charter and Agenda Olga Breikina, Nadi Khaddaj and Ivan Coste-Maniere* SKEMA Business School, Paris, Sophia Antipolis,
Empirical Analysis of Millennial and Generation Z Influences on the Transition from Brand-Centric to Consumer-Centric Models in Luxury Brand Nathalie Milan, François Le Troquer and Ivan Coste-Manière* SKEMA Business School, Sophia Antipolis, France
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