Les recherches du moment
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Les fraudes en entreprise, un grand mal pour un grand bien ?
La finance durable
Workshop "Stratégie Inbound Marketing & Lead Magnet"
Le renseignement au service de l’économie : les 30 ans de retard de la France
Strategic Decision Intelligence: a 360 degrees hybrid approach for better decision-making
Rex : Developing Writing Skills in the Age of AI: Students' perceptions of AI, peer, and instructor feedback in EFL
Unlocking Marketing Creativity using Artificial Intelligence
Business taxes, management delegation, and growth
Performance : et si on arrêtait de fixer des objectifs ?
Integrated Thinking For Long-Term Value Creation A Multidisciplinary Reporting Approach In A Globalized World
The Effect of Inconsistent Reviews on Consumer Memory and Decisions
Upcycling the Olympic Games and the Sports and Live Events with the Agenda 2020+5 as a Branding Book: ToMo, ARSA, BELIXIRS, IOAPA, ICPC on the Run Léa Cana, Salehè Mohammadi and Ivan Coste-Manière* SKEMA Business School, Sophia Antipolis, France Resear
The Oberoi Stairway to Heaven: How Labels and Awards Shape Hotel Luxury Perception and Do they Reflect Customer Views? Shraman Ashok Nerkar, Sankaranarayanan Kanduvelikunnil and Sudeep Chabra Skema Business School, Sophia Antipolis, France Ivan Coste-Mani
Does Democracy Shape International Merger Activity?
Behavioral Strategy
Olen miltä tuoksun, Perfumery and the bespoke Gen Z revolution
Examining the Integration of Sustainable Practices in Luxury & Fashion Brands: A Governance-led Comparative Analysis Shriya Shriya, Xinheng Yang and Ivan Coste-Manière* SKEMA Business School, Sophia Antipolis, France
Devoir de vigilance: quelles attentes, quels objectifs ?
When AI Converges with Luxury: Ushering in a New Era for Creative Advertising Eve Destais, Louna Russo and Ivan Coste-Manière* SKEMA Business School, Sophia Antipolis, France
The “Frankenstein” Bag: Can a Powerful Product Storytelling Alter Consumers' Perception of a Product? Francesco Cicerchia, Elena Di Cerbo, Federica Francesca Ermanno, Isabella Giulietti Virgulti, Fabiana Masala and Ludovica Natale LUISS Roma, Roma, It
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