The degree programme is based on 240 ECTS credits
shared equally among general courses, basic management, courses with an international outlook and specialised courses.
General educationThe general courses cover the skills necessary for anyone holding a position of responsibility, whether this be supervising people or managing an activity that adds value to the firm. These courses comprise IT skills, written and verbal communication, ethics and the essentials of mathematics.
The fundamentals of management are the core of the programme. BBA in Global Management students acquire the knowledge and skills essential to different aspects of management: accounting, general management, marketing, quality, human resources, value creation etc.
Global skillsBBA in Global Management students have marketing courses that are specific to the international campus where they are studying (United States, China etc.); they also learn human resources from an intercultural perspective, the courses in contract law and intellectual property law are related to the location of the site where they are studied; the same is true of courses in international negotiation.
Specialisations and electives
Students are free to choose courses from the SKEMA course catalogue or that of our partners. This means that they can acquire knowledge and skills in line with their individual career plan. Students may also enrol in a specialisation, taking a number of recommended advanced courses; these are recognised by a special mention on the diploma.
The diploma is awarded after validation of at least 40 compulsory courses. However, there is no maximum limit to the number of courses taken and students are free to follow more than the minimum number of modules at no extra cost.
Video: the teaching approach on the BBA