Skema > Programmes > BBA in Global Management > Specialisations > global bba specialisation e commerce and digital strategy
 

GLOBAL BBA

 

 

E-commerce and Digital Strategy specialisation


Track and course overview​


This specialisation prepares students for issues related to the constantly evolving need for digital transformation in  companies.

The management and development of an e-commerce website, prospecting and developing traffic are also part of the specialisation.

Graduates will be able to determine strategy in order to improve, monitor and analyse web-traffic.


Courses

  • Introduction to the Business World
  • Business Model Fundamentals
  • Introduction to the Digital Transformation
  • Process
  • Entrepreneurship and Management of SMEs
  • Multichannel E-commerce
  • Social Networks
  • Electronic Traffic Management
  • User Experience
  • Data Analytics


Careers

  • E-Business consultant
  • Customer service manager
  • Webmaster
  • Traffic manager
  • Web product manager
  • Salesman
  • Web designer


Recommended SKEMA MSc:

MSc Business Consulting & Digital Transformation, MSc Digital Marketing


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