Is SKEMA's Global BBA right for you?

Take this short quiz and find out if our BBA suits you and your ambitions!

Luxury Brand Management specialisation

Track and course overvi​ew  

Intakes: September and January

Taught in: English​​​​

Luxury Brand Management specialisation  


This track is for students who are attracted to working in one of the fastest growing markets: luxury and fashion. 

This track provides essential knowledge (design, innovation, sales, KPI, P&L, merchandising…), as well as helping further in-depth understanding of various approaches, customer behaviour, entry modes, terms of payments, and much more.

Classes are taught by professionals which makes students more attractive graduates and immediately useful for those willing to join the relevant companies as soon as possible.


  • Communication
  • Visual merchandiser
  • Sales
  • Public relations
  • POS manager
  • Event manager
  • Visual merchandiser

Recommended SKEMA masters:

  • Luxury Hospitality and Innovation
  • Luxury & Fashion Management
  • Global Luxury and Management

Why choose SKEMA?
At the top of French and international rankings SEE RANKINGS
A global business school SEE SKEMA NEWS
A wide range of programmes COMPARE