Dexter PURNELL

Professeur associé

dexter.purnell@skema.edu

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Dexter PURNELL

Académie

Digitalisation

Centre de recherche

Marketing Interactions

Localisation

Raleigh

Discipline

Marketing

Formation

2017

Doctorate in Business Administration, Marketing, Wilmington University, Etats-Unis d'Amérique

Expérience professionnelle

Positions académiques principales

Depuis 2026

Professeur associé, SKEMA Business School, Etats-Unis d'Amérique

Articles académiques revus

SUSARLA, P., PURNELL, D. et SCOTT, K. (2026). Zillow’s artificial intelligence failure and its impact on perceived trust in information systems. Journal of Information Technology Teaching Cases, 16(1), pp. 13-19.

PURNELL, D., LEGOCKI, K.V. et BARNES, S.R. (2025). Navigating the firestorm: a framework for managing corporate sociopolitical activism-driven social media crises with linguistic insights. Journal of Marketing Theory and Practice.

BRYANT, M.M., RILEY, J., TURNER-HENDERSON, T. et PURNELL, D. (2024). Ready, set, go! Deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques. Journal of Marketing Analytics, 12(2), pp. 169-181.