Dexter PURNELL

Associate Professor

dexter.purnell@skema.edu

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Dexter PURNELL

Academy

Digitalization

Research center

Marketing Interactions

Location

Raleigh

Discipline

Marketing

Education

2017

Doctorate in Business Administration, Marketing, Wilmington University, United States of America

Experience

Full-time academic positions

Since 2026

Associate Professor, SKEMA Business School, United States of America

Peer-reviewed journal articles

SUSARLA, P., PURNELL, D. and SCOTT, K. (2026). Zillow’s artificial intelligence failure and its impact on perceived trust in information systems. Journal of Information Technology Teaching Cases, 16(1), pp. 13-19.

PURNELL, D., LEGOCKI, K.V. and BARNES, S.R. (2025). Navigating the firestorm: a framework for managing corporate sociopolitical activism-driven social media crises with linguistic insights. Journal of Marketing Theory and Practice.

BRYANT, M.M., RILEY, J., TURNER-HENDERSON, T. and PURNELL, D. (2024). Ready, set, go! Deploying the social listening stoplight activity to teach marketing analytics using qualitative techniques. Journal of Marketing Analytics, 12(2), pp. 169-181.