About SKEMA

The SKEMA Brand

SKEMA Business School is a strong, global brand that stands for openness to the world. The graphic elements, visuals, and language we use are the foundation of its unique identity.

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The world is changing. So is SKEMA.

SKEMA: a name with universal roots

The name SKEMA comes from the ancient Greek skhêma (form, figure, constitution of an object). This root gave rise to the Latin word schema (attitude, aspect, geometric figure) and then to the French word schema, which refers to the structure or movement of a process. SKEMA is also the acronym for School of Knowledge Economy and Management.

SKEMA is the global school that prepares the talents of 21st-century businesses—talents who are responsible, mobile, multicultural, entrepreneurs, and managers of information, data, and knowledge.
 

The tagline “World-Minded” captures the mindset that drives us. It gives shape to a purpose built on openness to the world; an ambition that connects cultures, disciplines, and perspectives to drive new ways of thinking.

La signature World-Minded

Our emblem is the most distinctive mark of SKEMA's identity. Simple and singular in its construction, it expresses the brand's foundations and its openness to the world. Its design brings together three founding principles:

  • The number 5, echoes the five continents that make up SKEMA's international footprint.
  • The coat of arms, a universal symbol of great academic institutions, places SKEMA firmly within a tradition dating back to 1892.
  • The letter "S", woven into the heart of the design, represents SKEMA’s initial.
Construction of the emblem

One global brand, two schools

The corporate brand SKEMA forms the foundation of the institution's identity.

The SKEMA Business School and SKEMA School of Professional Studies brands highlight the educational programs and their academic specialisms. 

The SKEMA Alumni, SKEMA Entrepreneurs, and SKEMA Publika brands bring together the networks and initiatives that contribute to SKEMA's reputation.

SKEMA brand architecture

SKEMA’s color palette

SKEMA's color palette reflects the brand's founding principles: excellence, openness, and modernity.

  • Signature Red is the primary color of SKEMA and SKEMA Business School. Deep and distinctive, it embodies the brand’s strength, academic heritage, and international ambition.
  • Pulse Red is the color associated with SKEMA School of Professional Studies. Brighter and more dynamic, it embodies agility, evolving skills, and lifelong learning.

SKEMA's new visual identity gives shape to a bold, singular brand, one built to stand out anywhere in the world.

Couleurs SKEMA