SKEMA Business School Brand
SKEMA Business School is a strong, global brand, synonymous with excellence and innovation. All the graphic elements, visuals, and words we use are the founding elements of its identity and uniqueness.
SKEMA: a name with universal roots
The name SKEMA comes from the ancient Greek skhêma (form, figure, constitution of an object). This root gave rise to the Latin word schema (attitude, aspect, geometric figure) and then to the French word schema, which refers to the structure or movement of a process. SKEMA is also the acronym for School of Knowledge Economy and Management.
SKEMA is the global school that prepares the talents of 21st-century businesses—talents who are responsible, mobile, multicultural, entrepreneurs, and managers of information, data, and knowledge.
A unique signature: "At home worldwide"
The "At home worldwide" brand signature reflects SKEMA Business School's commitment to offering students a truly global experience, allowing them to feel at home, no matter where they are. With its 10 locations worldwide, SKEMA builds bridges between cultures and markets, training leaders capable of evolving in a dynamic and interconnected international environment.
A graphic universe, reflecting our positioning
SKEMA's graphic identity, through its graphic charter, embodies our mission, our values and our positioning. It is based on three pillars :
- The legacy of brand communication
- The brand's DNA
- Current graphic trends, with a timeless approach
It is based on a simple and understated aesthetic, highlighting visuals that illustrate the idea of a "world according to SKEMA": SKEMAPOLIS, an imaginary city bringing together the best assets of the five continents where we operate. SKEMA is inventing the global city of tomorrow.
The application of this charter ensures visual consistency across all our communication materials, whether printed documents, the website, social media, or other channels.
Logos and uses
Color logo for use on white background only.
White logo for use on dark or colored background only.
Black logo for use on light background only.
Please use the SKEMA logo as provided and never modify its appearance (do not change colors, do not crop it, do not isolate letters, do not distort it, etc.)
Mascot, Leon the SKAMELEON
In 2019, SKEMA launched a major competition within the student community to create the first mascot in SKEMA's history. Roxane Ricros (SKEMA 2021) and Arthur Cavrois-Foucaut (SKEMA 2021) proposed a mascot capable of representing SKEMA in its entirety (multi-campus). Thus, Léon the SKAMELEON was born, which is now a unifying character at SKEMA Business School for student and community life.
