Skema > Executive education > embracing digital transformation
Executive Education




Embracing digital transformation

In the context of intensified competition, business ubiquity and user demands, accompanying the digital acceleration of organisations is crucial to remaining competitive.
This three-day module explores the challenges of digitalisation, key practices of digital change and developing transformational skills to stand out in the digital environment.
Management, marketing, finance, strategy, business creation
Who this is for

​Any executive who wishes to develop digital transformation knowledge and skills.


Three days


​Sophia Antipolis, Paris and Lille, please contact us


​​€2400  (tax not incl.)


​Céline Brocard
+33 4 93 95 32 48

Objectives of the training digital transformation

  1. Understand the key assets, the challenges, the implications and the added value of digitalisation
  2. Identify opportunities to embark on digital transformations
  3. Define and manage appropriate action and communication plans to accompany
    digital transformation.

Content of the training digital transformation

This training is organised into various subjects:

Session 1: What are digital disruptions?

  • Key elements of digital cultures and new business models
  • New marketing problematics and the focus on the client experience

Session 2 and 3: Digital change

  • Key elements of change in the digital era
  • Transformational methodologies
  • Pillars of digital transformation
  • Integrating people tools and processes

Session 4: Communicating through change

  • Communicating through change and the benefits of transmedia storytelling
  • The perceptual filters and challenges of introducing disruptive innovations
  • Managing people through transformations
  • Zoom on the benefits of transmedia

Session 5: Developing organisational ambidexterity

  • Key elements of organisational ambidexterity
  • Managing and integrating innovation

Session 6: Change leadership

  • Managing resistance to change and defensive routines
  • The role of leadership in digital transformations
  • What’s a change agent?

Pedagogical methodes of the training digital transformation

The structure of the course aims at engaging participants in analysis and critical reasoning through a mix of knowledge sharing taken both from the academic and the business worlds: grounded theory, real business cases and best practice sharing.
The course is designed to enable discussion, analysis of real-life problems.

Why choose SKEMA?
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A global business school SEE SKEMA NEWS
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Campus de Lille

Avenue Willy Brandt

595777 Eurallile – France

Tél. : +33 (0)3 20 21 59 62

Fax : +33 (0)3 20 21 59 59

Campus de Paris

Pôle Universitaire Léonard de Vinci – Esplanade Mona Lisa

Courbevoie – 92916 Paris la Défense Cedex – France

Tél. : +33 (0)1 41 16 74 61

Fax : +33 (0)1 41 16 74 63

Campus de Sophia Antipolis

60, rue Dostoïevski – CS 30085

06902 Sophia Antipolis Cedex - France

Tél. : +33 (0)4 93 95 44 44

Fax : +33 (0)4 93 95 45 24 -Association Loi 1901 – N° d’existence W 595008501