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Professors and Researchers

Enseignement en ligne, Marketing digital, e-commerce
Jean-François DETOUT
Professor of practice
Academy: Digitalization
Location: Lille

E-commerce entrepreneur since 2009 (3 online sites including 2 for resale, shareholder in other sectors), Jean-François Detout is an e-commerce specialist, acting as a speaker, consultant, trainer, coach or mediator on specific subjects such as site redesign, digital marketing, web strategy, dashboards & KPIs or even the management of communication plans in a user-centric. He co-wrote the book “E-commerce – Créez et animez votre boutique en ligne”, published in October 2017, co-wrote the book “Pro en Formation à Distance” in 2021 and wrote “60 days pour booster ma stratégie web" in 2024, all three published by Vuibert. He has been involved in SKEMA since 2011 (Project, strategy, e-commerce account), he created and took charge of the MS MDCE in SKEMA Paris in August 2017, then the MS MDCE Lille in 2018 then will create the MS MDCE Blended in 2022.

Jean-François Detout became Practitioner Professor of Management in 2022. He has received 6 awards from the School since 2020. In parallel with his activities at SKEMA, Jean-François is a consultant, trainer and mentor for the JFD Consulitng entity.

In 2023/2024, he is leading the project allowing the release of MS MPP Blended in October 2024.

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