Skema > Programmes > Academic Diploma Program in Digital Marketing and Business and Management of Entertainment

ACADEMIC DIPLOMADigital Marketing & Entertainment or Music Business





Master of science

A digital marketing background with a specialisation in entertainment or music business

Master of science 

Programme jointly delivered by UCLA Extension and SKEMA Business School

Master of science

Entertainment, music, digital marketing p​rogramme outline

​SKEMA and the prestigious US university UCLA Extension offer a program specifically co-constructed for SKEMA’s Master in Management and Two-Year MSc/DESMI* students or for those who have already done an MSc, or a BBA at SKEMA, to meet the challenges of transformation and expansion in the entertainment or music industry sectors. 

​All students follow a common programme in digital marketing to which they can add the specialisation of their choice: 

​Business & Management of Entertainment: 
Digital marketing tends to use tools that are increasingly close to the film industry, while the entertainment industry uses digital marketing more and more widely for promotion. Video content platforms like Netflix, Amazon Prime, Disney+, and the industry on a larger scale, have accelerated the need for content and its promotion. This has created new opportunities 
for students.

Music Business: 
As the music industry develops rapidly, the Music Business Certificate serves both aspiring and established music industry executives, artists, producers, managers, songwriters, and publishers who need up-to-date information on the principles of 
the music industry in the areas of A&R, touring, marketing, legal issues, publishing, and artist management.​​

Key facts

ucla-extenion-key-fact-intake-september.jpg ucla-extenion-key-fact-study-in-los-angeles.jpg ucla-extenion-key-fact-dual-skill-set.jpg ucla-extenion-key-fact-close-links-entertainment.jpg

UCLA and UCLA Extension​

UCLA is ranked 13th Best Global University (US News & World Report 2021 rankings) and is the number-one public university in the United States. The best researchers in the world work there and its alumni network includes various scholars, researchers, athletes, Oscar-nominated actors and directors, leaders in government, etc. 

UCLA Extension has been UCLA’s continuing education for over 100 years. The classes are taught by instructors with a practical knowledge of the professional world, with the aim of facilitating students’ transition into the professional world as much as possible. 

Internationally recognised credits are attached to all UCLA Extension programmes.

The programme in videos

Why choose this entertainment industry​ ​​programme​

Stud​​y in L.A.
At the heart of the entertainment industry.

To connect with the key people and companies in the entertainment industry.

Dual skills
As well as business and management of entertainment, you will acquire key competencies in digital marketing. This programme provides a broad overview of the digital marketing landscape, and also builds essential skills in social media marketing, digital analytics, SEO, influence marketing, and emerging trends.

Close links with industry
UCLA Extension instructors are industry experts who bring their real-world knowledge and experience to class. Courses are designed to be interactive and challenge students to apply what they learn in real-world scenarios through the use of case studies and projects. 

Work in the US
 If students complete two semesters of in person full-time study, they will be eligible to apply for paid temporary work authorisation in the U.S through Optional Practical Training (OPT).

At the end of the course

Subject to completion of all the graduation criteria, students receive the DESMI* or the Master in Management they are enrolled in plus two certificates from UCLA Extension:                  
  • ​Digital Marketing certificate + Business & Management of Entertainment certificate, or Music Business certificate. 
A “certificate” is a programme that is approved for the F-1 visa, which enables students to study full time in the United States.

 In addition, the course gives access to “OPT” (Optional Practical Training), meaning a year of professional work experience in the United States after obtaining the certificate.


UCLA Extension X SKEMA students will benefit from:

  • A practical, real-world approach to each field of study.

  • An opportunity to study with American students and international students.

  • Gaining up to one year of work experience in the U.S. after earning the certificate.

  • Joining the UCLA alumni association.

  • The Custom Programs & Corporate Education department providing tailored support for each individual student

  • Application advisement for certificate programme and F-1 visa

  • Blend of day-time and evening courses

  • Mix of private cohort courses and open enrollment

  • UCLA and UCLA Extension classrooms

​​​​france-competences-rncp.jpg                      logo-diplome-conferant-pge.jpg

Why choose SKEMA?
At the top of French and international rankings SEE RANKINGS
A global business school SEE SKEMA NEWS
A wide range of programmes COMPARE