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MSc International Business

 

 

Programme

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Courses by campus and sem​ester


Different tracks are available depending on the campus:
  • Two tracks in Raleigh: International Technologies and Business Development (IT&BD), or Marketing Analytics

  • Suzhou track: Asian Transformation: Manufacturing the Future

  • Paris track: International Strategies for Global Ventures

  • Belo Horizonte track: Global Cluster of Innovation: Brazil Technology Cluster in Minas Gerais


First semester - Autumn, (and campus)


Mandatory core courses
  • Importing and Exporting in a Global Market (Incoterms) (Suzhou, Raleigh, Belo Horizonte, Paris)
  • International Project Management (Suzhou, Raleigh, Belo Horizonte, Paris)
  • Internationalisation of the Firm (with local firms) (Suzhou, Raleigh, Belo Horizonte, Paris)

Mandatory specific courses
  • Customer Engagement Technology In Business to Business Development (Raleigh)
  • Managing Multicultural Teams (Paris)
  • International Marketing Management (Paris)
  • Global Supply Chain Management (Suzhou)
  • International Entrepreneurship (Suzhou)
  • Globalisation: Risks, Challenges and Opportunities for Latin America (Belo Horizonte)
  • Global Leadership: a Brazilian Perspective (Belo Horizonte)

Electives
(two to be chosen in Paris, Suzhou and Belo; one elective to be chosen in Raleigh)
  • Geopolitics of World Business (Raleigh, Suzhou)
  • Global Stakeholders Management (Raleigh, Paris)
  • Business Consulting in International Business Development (Raleigh)
  • Open Innovation for Global Entrepreneurs (Paris)
  • The Geopolitics of Europe  (Paris)
  • Cultural Aspects of Business (Suzhou)
  • Launching an Innovative Venture in China (Suzhou)
  • Corporate Social Responsability in Brazil (Belo Horizonte)
  • Brazil and the International Economy (Belo Horizonte)
  • Strategic Entrepreneurship - Focus on Brazil (Belo Horizonte)
  • Marketing to Chinese Customers (Suzhou)

Special Topic (Raleigh campus)
  • Cross-Cultural Competencies (Raleigh)
  • Business Model Innovation for Established Firms (Raleigh)

Language and Career
  • Employability and Career 1 (Suzhou, Raleigh, Belo Horizonte, Paris)
  • French or Chinese or Portuguese (Suzhou, Raleigh, Belo Horizonte, Paris)

Total semester one: 30 credits



Second semester - Spring (and campus)

(see below for Raleigh's Marketing Analytics track)


Mandatory courses (and campus)
  • International Finance (Suzhou, Raleigh IT&BD track, Belo Horizonte, Paris)
  • International Business Simulation: SKEMA sim (Suzhou, Raleigh IT&BD track, Belo Horizonte, Paris)
  • Advanced Strategy (Suzhou, Raleigh IT&BD track, Belo Horizonte, Paris)
  • US Perspectives on Business Law (Raleigh IT&BD track)
  • European Legal Issues for Business (Paris)
  • China Legal Issues for Business (Suzhou)
  • Legal Challenges to Business in Latin America (Belo Horizonte)

Mandatory specific courses
  • International Technolology Management (Raleigh IT&BD track)
  • Global Product Development and Management (Paris)
  • International Human Resources Management (Paris)
  • Management in International Environment from a Chinese Perspective (Suzhou) 
  • New Business Models: Internet Applications in Business with a focus in China (Suzhou)
  • Environment, Sustainability and Development in Latin America (Belo Horizonte)
  • Innovation in Emerging Economies: a Brazilian Context (Belo Horizonte)

Electives
(two to be chosen in Paris, Suzhou and Belo; one elective to be chosen in Raleigh)
  • Research Methods (Raleigh IT&BD track, Belo Horizonte, Paris) 
  • Risk & Crisis Management for Global Businesses (Raleigh IT&BD track, Paris)
  • Negotiation Practice (Suzhou, Raleigh IT&BD track, Paris)
  • Company Failure and Renewal in China (Suzhou)
  • Multi-national Consulting Project (Suzhou)
  • Cross-cultural Communication and Leadership (Suzhou)
  • Cross-cultural Management in Latin America (Jointly with FDC specialisation)  (Belo Horizonte)
  • Global Cluster of Innovation: Brazil Technology Cluster in Minas Gerais (Belo Horizonte)
  • Brazilian International Markets (Belo Horizonte)

Special Topic (Raleigh IT&BD track)
  • Cross-Cultural Competencies
  • International Business Development Strategies for Innovative Technology Companies

Language and Career
  • Employability and Career 2 (Suzhou, Raleigh, Belo Horizonte, Paris)
  • French or Chinese or Portuguese (Suzhou, Raleigh, Belo Horizonte, Paris)


Raleigh semester 2, Marketing Analytics track

Business process
  • Understanding Customer Engagement Process: The Human Side of Data
  • Marketing Management in the Global Environment

Technology
  • Global Digital Marketing

Global analytics
  • Social Media Marketing and Web Analytics

Electives (choose one)
  • Marketing Analytics
  • Programming for Analytics

Global training initiative course / special topic for returning students
  • Cross-Cultural Competencies
  • International Business Development Strategies for Innovative Technology Companies

Language and career
  • Employability and Career
  • French or Chinese or Portuguese



Semester two: 30 credits

Dissertation (30 credits) (Suzhou, Raleigh, Belo Horizonte, Paris)







These details are for information only and may be changed by the school without prior notice.
 
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