RESEARCH CENTRESSKEMA Centre for Artificial Intelligence

Margherita Pagani is head of SKEMA Centre for Artificial Intelligence and Full Professor Ph.D. HDR of digital and artificial intelligence in marketing at SKEMA Business School in Paris. She holds a Ph.D. in Management and the HDR (Habilitation à Diriger des Recherches), MSc in Business Administration from Bocconi University, and professional certificates in data and modelling in engineering science and business from Massachusetts Institute of Technology. She was the Founder Director of MSc in Digital Marketing & Data Science and Founder Director of the Research Centre on Artificial Intelligence in Value Creation at emlyon business school. She was a Professor of digital marketing at Bocconi University, Visiting Scientist at MIT’s Sloan School of Management and Visiting Professor at UCLA Los Angeles, Georgetown University (Washington), National University of Singapore, Redlands University (CA). She serves as an Associate Editor of Micro&Macro Marketing.

Her current research examines consumer behaviour and AI systems, AI business models, and the impact of AI on products, processes and digital ecosystems. She has published several books, two encyclopedias and articles in leading international journals. She won several global awards for her research activity and publications.

Distinguished Professor of IT and Management, Babson College

Digital Fellow, MIT Initiative on the Digital Economy

University Southern California

Kenneth King Stonier Professor of Business Administration, Professor of Data Sciences and Operations

CEO and Founder of Pryon

Founder of Yap and inventor of Alexa

Reichman University

Former Dean (2017-2021) of Efi Arazi School of Computer Science, Reichman University, Israel

Imperial College

Professor of Digital Strategy & Innovation

Wharton School of the University of Pennsylvania

The Lauder Professor Emeritus of Marketing

Academic Director, The Wharton Fellows Program

Director, SEI Center for Advanced Studies in Management