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RESEARCH CENTRESSKEMA Centre for Artificial Intelligence



SKEMA Centre for Artificial Intelligence - Scientific board

Head of the centre

Margherita Pagani is head of SKEMA Centre for Artificial Intelligence and Full Professor Ph.D. HDR of digital and artificial intelligence in marketing at SKEMA Business School in Paris. She holds a Ph.D. in Management and the HDR (Habilitation à Diriger des Recherches), MSc in Business Administration from Bocconi University, and professional certificates in data and modelling in engineering science and business from Massachusetts Institute of Technology. She was the Founder Director of MSc in Digital Marketing & Data Science and Founder Director of the Research Centre on Artificial Intelligence in Value Creation at emlyon business school. She was a Professor of digital marketing at Bocconi University, Visiting Scientist at MIT’s Sloan School of Management and Visiting Professor at UCLA Los Angeles, Georgetown University (Washington), National University of Singapore, Redlands University (CA). She serves as an Associate Editor of Micro&Macro Marketing.

Her current research examines consumer behaviour and AI systems, AI business models, and the impact of AI on products, processes and digital ecosystems. She has published several books, two encyclopedias and articles in leading international journals. She won several global awards for her research activity and publications.

Scientific committee

Tom Davenport

Distinguished Professor of IT and Management, Babson College
Digital Fellow, MIT Initiative on the Digital Economy

University Southern California
Kenneth King Stonier Professor of Business Administration, Professor of Data Sciences and Operations

Igor Jablokov

CEO and Founder of Pryon
Founder of Yap and inventor of Alexa

Ariel Shamir

Reichman University
Former Dean (2017-2021) of Efi Arazi School of Computer Science, Reichman University, Israel

Christopher Tucci

Imperial College
Professor of Digital Strategy & Innovation

Jerry Wind

Wharton School of the University of Pennsylvania
The Lauder Professor Emeritus of Marketing
Academic Director, The Wharton Fellows Program
Director, SEI Center for Advanced Studies in Management

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