Marketing
Programme
MSc Digital Marketing and Artificial Intelligence
Practical information
Type of programme
Full time
Duration
1 or 2 years
Tuition fees
One-Year MSc : €18,000 , Two-Year MSc : €35,000”
Location
Sophia Antipolis (France)
Langue
English
Start date(s)
September, January
Admission level
High school + 3 years of study, Bachelor degree
Degree
Master degree
Programme overview
Professional certifications, the latest tech, real-world projects and personalised coaching
The MSc Digital Marketing and Artificial Intelligence equips students with practical, technical, and operational skills in three key domains: AI fundamentals, transformative applications in Digital Marketing, and Project Management.
It emphasises digitalising business processes, improving online communication, mastering UI/UX design, managing social networks, analysing marketing data, and automating processes. We also address ethical challenges in AI, providing technology management guidelines. This prepares students not only to augment business workflows but also to meet the evolving job market demands
The mission of SKEMA AI School for Business is to advance artificial intelligence research and pedagogical experiences to prepare the managers of the future to work in an AI-enabled environment. It aims to impart a wide range of AI fundamentals and managerial perspectives to students and leaders from different fields.
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Opt for this programme for a distinctive and enriching learning journey that sets it apart from the rest. It bridges the gap between academic studies and real-world applications through collaborations with renowned companies. Here are key programme highlights:
- AI in Digital Marketing & Business Analysis:
Develop advanced analytical skills and immerse in hands-on AI technologies to drive
data-centric decisions in the digital marketing sphere.
Cultivate expertise in using AI for market analysis, automating marketing, and ethical AI use for
consumer engagement and business refinement.
- Technical Skills with Academic Knowledge:
Go beyond traditional academics, mastering coding and non-coding tools that are indispensable
in the contemporary corporate sphere.
Learn to use cutting-edge tools for data analytics, project management, website oversight and
digital marketing prowess.
- Understanding the Risks of AI for Ethical and Responsible Usage:
Explore the ethical implications and privacy intricacies of AI in digital marketing.
Mould graduates into discerning leaders, adept at traversing the complex digital terrain with
ethical stewardship
- Hands-on Experience with Company Projects:
Engage in real-world projects mentored by industry professionals, visionary CEOs, and esteemed
professors.
Apply knowledge and skills in marketing, business strategy, web marketing, CRM, e-CRM,
e-commerce, risk management and digital marketing schematics in corporate settings.
Accumulate invaluable experience in navigating professional plans and frameworks, equipping
you with a practical understanding prepared for the contemporary corporate landscape.
- Professional Certifications for Your Career:
Gain globally recognised certifications valued in the HR community.
Certifications include those from PMI, Agile Project Management, Google, and Microsoft Power
Platform, giving you a competitive edge.
- AI in Digital Marketing & Business Analysis:
The programme in videos
Courses
Admissions
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| French State Certification label guaranteeing the reception facilities quality offered to international students. More information here |
Financing
2023/2024
Careers
Career opportunities
In the ever-evolving digital landscape, our MSc in Digital Marketing and AI goes beyond adapting to modern business trends. It fosters innovation with a strong focus on ethical considerations in AI. This degree empowers students to understand customer behaviour and make data-centric decisions through robust analytics.
Graduates from our programme seamlessly transition into a range of roles, including but not limited to Project Manager, Web Traffic Analyst, Customer Experience Analyst/Manager, Digital Advertising Specialist, Performance Marketing Analyst/Manager, Marketing Technology (MarTech) Specialist, Data Visualization Specialist, AI/ML Engineer, Search Engine Marketing (SEM) Specialist, CRM (Customer Relationship Management) Specialist/Manager, Marketing
Automation Specialist, AI Ethicist, and AR/VR Marketing Consultant
Recruiting companies
Accenture, Amadeus, Capgemini, Carrefour, Chanel, Danone, Disneyland Paris, Effilab, Genki & Co, Google, Havas, HLKL Studio, Jow, LinkedIn, LVMH, Manucurist, Microsoft, Nike, Northern Trust, Orange, Oscaro.com, PepsiCo, PlayPlay, Publicis, Schneider Electric, Transavia, Wavestone.
MSc employment survey
- Net employment rate (at six months): 95%
- Average salary after graduation : 42 000€
- 44% work outside of their home country
Business areas students choose to work in : Sales & Retail, Technologies, Media, Consulting, Engineering
SKEMA Talent & Careers : Get ready for your career
SKEMA Talent & Careers, made of career consultants and dedicated experts, supports students in getting ready for their professional project, in discovering jobs, companies and business sectors, and in sourcing internships and jobs.
Our mission is to give you all the resources, methods and opportunities to successfully get on the job market.
Professional development
Build your professional project at each step of your studies thanks to dedicated support and resources.
Corporate events
Meet companies and recruiters, learn more about jobs and business sectors.
Internship and job search
Find your dream internship among a large number of offers available to you, in France or abroad.
Personalised advice
Discuss your plans further with a Talent & Careers consultant and get individualised guidance.
SKEMA Alumni : A powerful, supportive network
As an MSc student, you will become a member of SKEMA Alumni, a network of more than 48,000 graduates in key positions in more than 145 countries around the world. You will benefit from the numerous services that will help you to promote business opportunities, meetings and professional development.
Student testimonial
"I achieved my goals thanks to the personalised coaching I received from qualified professionals.
I was referred to the Talent & Careers team to get professional advice regarding my CV, cover letter and the steps I needed to succeed with my professional ambitions. During our regular exchanges, we defined a personalised strategy in line with my expectations.
I have found an internship in a company with great values and I want to thank the Talent & Careers team for their precious advice."
Here's the breakdown by MSc:
- MSc Auditing, Management Accounting & Information Systems: 100% net employment rate; average salary: €42,500 main employer(s) quoted: Mazars, EY, Deloitte, PwC, KPMG, Crédit Agricole CIB, EDF, Société Générale, Grant Thornton.
- MSc Business Consulting & Digital Transformation: 100% net employment rate; average salary: €46,000; main employer(s) quoted: Atos, Accenture, Capgemini, Sopra Steria, Deloitte, Huawei, EY, Grant Thornton, KPMG, PwC, Hermès.
- MSc Corporate Financial Management: 97% net employment rate; average salary: €47,000; main employer(s) quoted: Deloitte, HSBC, BNP Paribas, Société Générale, Eiffel Investment, Axa, Moody's, Valeo, Tikehau Capital., SMBC
- MSc Digital Marketing: 95% net employment rate; average salary: €42,000; main employer(s) quoted: Amadeus, Chanel, Manucurist, Publicis, Carrefour, LVMH Client Services, Oscaro.com, Schneider Electric, Wavestone
- MSc Entrepreneurship & Innovation and MSc Entrepreneurship & Sustainable Design: 83% net employment rate; average salary: €41,000; main employer(s) quoted: Leroy Merlin, Essilor, Groupe Ponoma, Jow, Zoom, Saguez & Partners, Les Sublimeurs, Wecasa, PayFit, IbanFirst, Airbnb, Too Good to Go
- MSc Financial Markets & Investments: 98% net employment rate; average salary: €70,000; main employer(s) quoted: Société Générale, HSBC, CACIB, BNP Paribas, Commerzbank, EFG, Moody's, Caceis, Morgan Stanley, Deutsche Bank, Crédit Suisse.
- MSc Global Luxury and Management: 100% net employment rate; average salary: €51,000; main employer(s) quoted: Chanel, Guerlain, Jaegre le Coultre, Dior, Giorgio Armani, Mont Blanc, Cartier, Ralph Lauren, Tiffany & Co., Yves Saint Laurent, Donna Karan, Jaguar, Louis Vuitton, The Kooples, Land Rover, Hugo Boss, Lexus, Lacoste, L'Oréal, Tesla, Balenciaga, Michel Kors, Shiseido, Puig, Christie's
- MSc International Business: 100% net employment rate; average salary: €44,500; main employer(s) quoted: Amadeus, Amazon, British Airways, Lilly, PUIG, KPMG, Voyage Privé, Mazars, S&P Global, Hutchinson, among many others.
- MSc International Marketing & Business Development: 100% net employment rate; average salary: €38,000; main employer(s) quoted: JCDeceaux, Diptyque, General Mills, Procter & Gamble, Danone, Ferrero, Printemps, Décathlon, L'Oréal, Mondelez, Valeo, Thales, Microsoft, Leroy Merlin, Frost & Sullivan, Guerlain, Veloia, among many others.
- MSc International Human Resources & Performance Management: 100% net employment rate; average salary: €38,000; main employer(s) quoted: Nissan, Adecco, Amadeus, Auchan, AXA, Société Générale, Adobe Systems, Valeo, Rexel, Oracle, Otis, General Electric, Accenture, LVMH, Crédit Agricole, SAP, Sodexo, Crown Relocation, IBM, Thales, Microsoft, Great Place to Work, .
- MSc Luxury and Fashion Management: 100% net employment rate; average salary: €40,000; main employer(s) quoted: various including Abercrombie, Aoste, Baume & Mercier, Bell & Ross, Baccarat, ParfumChristian Dior, Bulgari, Cartier, Dorchester Collection, Clarins, Christian Dior, Paco Rabanne, Gucci Group, Hermès, Saint Laurent, Interparfums, Lanecrawford, MITA
- MSc Project and Programme Management & Business Development: 95% net employment rate; average salary: €45,000; main employer(s) quoted: Axa, Amazon, Accenture, Devoteam, BNP, Pernod Ricard, Decathlon, Turner & Townsend, Coty, L’Oréal, Sézanne, Synthesio, Transatel, Tronex, Urban.
- MSc Sport, Event & Tourism Management: 95% net employment rate; average salary: €38,000; main employer(s) quoted: Nestlé, Club Med, Meta, L'Hotel Molitor, Smartbox, L'Hotel du Collectionneur,, Le Cojo Paris 2024, Swiss Tourism,
Major hotel chains (Marriott, AccorHotels, Hyatt), destination marketing organisations, event and exhibition management agencies, eTravel companies (Amadeus), Museums, travel management companies (American Express), tour operators (Club Med), attractions and venues (Chelsea Football Club), Airports (Nice Côte d’Azur), among many others.
MSc Global Supply Chain Management & Procurement: 95% net employment rate; average salary: €47,500; main employer(s) quoted: Auchan, L'Oréal, Coca Cola, Henkel, Unilever, Louis Vuitton, Schneider Electric, Bollore Logistics, Airbus, Nestlé, Philip Morris. - MSc International Strategy & Influence: 100% net employment rate; average salary: €45,500; main employer(s) quoted: recruiting companies: Faurecia, Chanel, IBM, DXC Technology, Tikehau Investment Management, Inetum, PwC, Koubal COnsulting, Meogroup, Talisker, Turner Consulting, DCNS, Google, McKinsey, Kurt Salmon, Notify.
- MSc Digital Business & Artificial Intelligence: net employment rate: 100%; average salary: €48,000; main employer(s) quoted: Amazon, Cisco, Deloitte, Hellofresh, Caterpillar, Playplay, Astech, Wavestone, Vinci Energies and more.
- MSc Artificial Intelligence for Business Transformation: net employment rate: 95%; average salary: €48,000; main employer(s) quoted: Capgemini, Deloitte, BNP Paribas, DXC Technology, Expedia, KPMG, Bearingpoint, IBM, PwC, Microploe, PwC, Talan Consulting.
N.B. The "net employment rate" is six months after graduation.
Contact us
A team is at your disposal for any further information you may require.
Indian subcontinent
JHAVERI Viragi
Latin America & Western Europe
DI GIROLAMO Pauline
North Africa & Middle East
FACE Stéphanie
Sub-Saharan Africa
AYERNOR Harriet
China & Northeastern Asia
YANG Jade
Eastern Europe, Central and Southeast Asia, Oceania
Lu Yongfeng
