MASTER OF SCIENCEDigital Marketing

​​Program​​me outline 

This MSc produces graduates who are competent, and experienced in three key areas: project management, digital marketing, and the development of new business ideas. Throughout the year, students work on real life projects with companies.

This MSc provides skills in web-marketing - digital marketing and project management in partnership with the PMI (Project Management Institute). Students do the various Google certifications as well as the Agile project management certification.

Over recent years students have done projects for companies such as Amadeus, Microsoft, Orange, IBM, Le Village by CA, Air Cannes, the Opera of Nice, Nike, various start ups…

Projects included product launches, website creation, mobile apps, web-marketing, event management, re-branding, communication plans, strategy, social networks…
 

Why cho​ose this programme 

This programme has a close link to companies thanks to strong partnerships; these partnerships provide five main benefits: 
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• Technical skills and knowledge
  This MSc will give you expertise in the creation of products, services or events. Working on a real project for a company, you apply managerial skills such as marketing and web-marketing, on and off-line communication, business plans, legal issues, web-site creation / design / management, CRM and e-CRM, e-commerce, change management…
  

• Expertise in managing teams and communicating with stakeholders
  You work in teams with specific responsibilities and assignments. You also manage company meetings and professional presentations. Students acquire skills in team-working; this will be of value to recruiters.
  

• ​Creativity and capacity to develop new business ideas
  The partner companies’ need for new ideas and creativity is the main reason for working with students on projects.
  

• ​Being coached by seven experts on your company project
  These experts are consultants or CEOs. They teach according to their expertise and then coach you on your project. You are managed on project management, marketing and web-marketing - communication and e-communication, graphic design and web-site management, business plans, legal issues, quality and knowledge management, issues of sustainable development.

• ​​Professional and practical added value
  By the end of the year, you will have hands-on experience with professional plans and frameworks such as: action plans and activity reports to manage teams; communication, risk, quality and business plans; project plans, and specification plans. You will also have mastered tools to schedule and realise strategic analysis of a project.