Why do this MSc?
Obtain globally recognised certifications: the Google AdWords and Google Analytics certifications as well as the Project Management certifications (CAPM / PMP of the PMI®*).
The focus is on the latest technologies related to: digital marketing, brand and product management, project management, communication, marketing, managing teams worldwide.
Experience the entirety of a real-world business project working with a business throughout the year.
Receive relevant coaching from experts and managers in the areas relevant to the real-world business project you carry out throughout the year.
From theory to practice:
Learn theory and its practical application in: digital marketing strategy, web marketing, on and offline communication, website design and management, project management, CRM, legal, finance (business plan), business development, sustainable development.
Careers in high-growth areas:
Careers as: SEO manager, SEM manager, community manager, project manager with ICT expertise, traffic manager, online marketing manager, CRM manager, e-commerce director.
*Project Management Institute
What digital marketing professionals say about the MSc
Jacques Gros, former director of IBM Europe R&D, La Gaude:
"This MSc grows students’ knowledge and expertise in international company management by:
- Using state-of-the-art internet and mobile technologies to resolve true business problems.
- Working with actual companies so students develop sensitivity to customer and client relationships
- Emphasising the value offered by new technologies and leading-edge methodologies (internet, mobile and social networks based).
- Giving students the opportunity to share business and human experiences with international company leaders.
SKEMA's MSc Digital Marketing also focuses on the latest techniques related to: web-marketing, branding & product management, worldwide project management, communication, marketing, sustainable development, worldwide teams management.
The courses allow students to get prepared for their future jobs by working closely with small/medium/large companies on their day-to-day business issues, contributing to problem-solving until full customer satisfaction is achieved."
Jacques teaches on the MSc and is on the advisory board. Hervé Druez, founder & owner, Kerops
"This master’s uniqueness lies in the blend of the international dimension, the project management training with CAPM/PMP certifications, and the real, in-company business experience.
With the in-company projects, students get to practise all the knowledge, methods and tools that have been taught. Students are coached by the manager of the company and professors in the relevant area of expertise.
Moreover you apply what has been taught across many domains of management and produce a marketing and communication plan, a business plan, redesign and manage a web-site, develop e-commerce, manage change…
The MSc provides real-life practice in partnership with companies (such as Nike, Orange or IBM) and offers strong technical skills.
The Google Analytics and Adwords certifications reinforce the web dimension."
Video: student's experience