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MSc Digital Marketing

Programme courses

Courses by semester & credits

SEMESTER 1

Digital Marketing

Digital Marketing & Advertising Strategy, 5 credits
E-Commerce and E-CRM, Social Network & Community Management, 3 credits
Digital Project Consulting I, 5 credits
Web Design Tools and Techniques, 2 credits
Online communication & Web-site Conception, 2 credits
Web Design Tools and Techniques , 2 credits

Project Management

Project Management and Innovation, 4 credits
Managing Across Borders and Cultures, 2 credits
Advanced Strategy in a Digital World, 3 credits

Common MSc courses

Advanced Strategy in a Digital World, 3 credits
Research Methods & Critical Thinking, 3 credits
Employability and Careers I, 1 credit

SEMESTER 2

Digital Marketing

Corporate Design and Web Site Management, 4 credits
Digital Project Consulting II, 5 credits
Digital Analytics & Google Analytics certification, 2 credits
Globalisation in a Digital Word, 2 credits
Big Data and E-Marketing, 2 credits

Project Management

Advanced Digital Project Management, 5 credits
Sustainable Project Management Development, 3 credits

Common MSc courses

Employability and Careers II, 1 credit

Elective courses

Google Adwords certification (elective only for spring intake), 2 credits
Advanced Graphic Design, 2 credits
Communication and Efficient Copy-Strategy, 2 credits
Quality Project Management, 2 credits
Microsoft Project and Online preparation to CAPM/PMP certification, 2 credits
Qualitative Data Interpretation and System Modelling, 2 credits
Research Methods & Critical Thinking, 2 credits

Coaching and MSc Thesis, 30 credits

Dissertation S2, 30 credits

Total credits (S1 + S2 + Project): 90 credits

These details are for information only and may be changed by the school without prior notice.

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