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MSc
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MSc Digital Marketing
> Programme
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Digital Marketing
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Courses by semester & credits
SEMESTER 1
Digital Marketing
Digital Marketing & Advertising Strategy, 5 credits
E-Commerce and E-CRM,
Social Network & Community Management
, 3 credits
Digital Project Consulting I, 5 credits
Web Design Tools and Techniques, 2 credits
Online communication & Web-site Conception, 2 credits
Web Design Tools and Techniques , 2 credits
Project Management
Project Management and Innovation, 4 credits
Managing Across Borders and Cultures, 2 credits
Advanced Strategy in a Digital World, 3 credits
Common MSc courses
Advanced Strategy in a Digital World, 3 credits
Research Methods & Critical Thinking, 3 credits
Employability and Careers I, 1 credit
SEMESTER 2
Digital Marketing
Corporate Design and Web Site Management, 4 credits
Digital Project Consulting II, 5
credits
Digital Analytics & Google Analytics certification, 2
credits
Globalisation in a Digital Word, 2 credits
Big Data and E-Marketing, 2 credits
Project Management
Advanced Digital Project Management, 5 credits
Sustainable Project Management Development, 3 credits
Common MSc courses
Employability and Careers
II,
1 credit
Elective courses
Google Adwords certification (elective only for spring intake)
, 2
credits
Advanced Graphic Design, 2
credits
Communication and Efficient Copy-Strategy
, 2
credits
Quality Project Management, 2 credits
Microsoft Project and Online preparation to CAPM/PMP
certification, 2 credits
Qualitative Data Interpretation and System Modelling
, 2
credits
Research Methods & Critical Thinking
, 2
credits
Coaching and MSc Thesis
, 30 credits
Dissertation S2,
30 credit
s
Total credits
(S1 + S2 + Project): 90 credits
These details are for information only and may be changed by the school without prior notice.
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