MASTER OF SCIENCEDigital Marketing

 

 

Programme courses

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Courses by semester & credits 


SEMESTER 1


Mandatory courses
  • ​Digital Marketing & Advertising Strategy, 3 credits

  • E-Commerce and E-CRM, Social Network & Community Management, 2 credits

  • Digital Project Company Consulting I, 3 credits

  • Web Design Tools and Techniques, 2 credits

  • Online Communication & Website Conception, 2 credits

  • Google Ads Search Certification, 2 credits

  • Digital Project Management and Innovation, 3 credits

  • Managing Across Borders and Cultures, 1 credit

  • Digital Growth, 2 credits

  • Certification Azur Microsoft, 0 credit

  • Career Management​​, 0 credit

  • Research Methods, 1 credit



SEMESTER 2

Mandatory courses
  • Corporate Design and Website Management, 3 credits

  • Digital Project Company Consulting II, 3 credits

  • SEO Optimisation Website, 2 credits

  • Digital Analytics & Google Analytics Certification, 2 credits

  • ​Globalisation in a Digital and Sustainable World, 1 credit

  • AI for Digital Transformation / Certification Power Platform, 1 credit

  • Advanced Digital Project Management, 3 credits

  • Sustainable and User-centric Project Management, 2 credits

  • Career Management, 1 credit

  
Elective courses (choose from)
  • Google Ads ​Display Certification, 1 credit

  • Big Data in e-Marketing, 1 credit

  • Agile Certification / CAPM, 2 credits

  • Advanced Graphic Design, 1 credit

  • Communication and Efficient Copy-Strategy, 1 credit

  • Advanced Graphic Design, 1 credit



Coaching and MSc Thesis, 18 credits
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Total credits (S1 + S2 + Project): 60 credits

 
 
These details are for information only and may be changed by the school without prior notice.

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