MASTER OF SCIENCEDigital Marketing

 

 

Programme courses

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Courses by semester & credits 


   SEMESTER 1


Mandatory courses
  • ​Digital Marketing & Advertising Strategy, 5 credits

  • E-Commerce and E-CRM, Social Network & Community Management, 3 credits

  • Digital Project Consulting I, 5 credits

  • Web Design Tools and Techniques, 2 credits

  • Online communication & Web-site Conception, 3 credits

  • Google certification , 2 credits

  • Project Management and Innovation, 5 credits

  • Managing Across Borders and Cultures, 1 credit

  • Advanced Strategy in a Digital World, 3 credits

  • Career Management 1, 1 credit



    SEMESTER 2

Mandatory courses
  • Corporate Design and Web Site Management, 4 credits

  • Digital Project Consulting II, 5 credits

  • Digital Analytics & Google Analytics certification, 2 credits

  • Globalisation in a Digital Word, 2 credits

  • AI for Digital Transformation , 2 credits

  • Advanced Digital Project Management, 5 credits

  • Sustainable Project Management and Development, 3 credits   

  • Career Management 2, 1 credit

  
Elective courses (2 to 3 to choose)
  • Artificial Intelligence Management and Business, 2 credits

  • Google Display Ads Certification (Part 2), 2 credits

  • Business case in-depth study, 2 credits

  • Agile Certification, 4 credits

  • Research Methods & Critical Thinking, 2 credits

  • Advanced Data Analysis and Prospective, 2 credits

  • Big Data in E-Marketing, 2 credits

  • All in one SEO for Wordpress, 2 credits 

  • Communication and Efficient Copy-Strategy, 2 credits

  • Advanced Graphic Design, 2 credits



Coaching and MSc Thesis, 30 credits
  • Dissertation S2, 30 credits
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Total credits (S1 + S2 + Project): 90 credits

 
 
These details are for information only and may be changed by the school without prior notice.
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