Skema > Programmes > MSc > MSc International Marketing & Business Development

MASTER OF SCIENCEInternational Marketing & Business Development





Broad strategic insight and the skills to develop new business opportunities

Taught in English at the Paris, Lille, Sophia Antipolis, Raleigh, Suzhou and Belo Horizonte campuses
September, or August, and January intakes on all campuses. 
Each campus has its own specialisation tracks.

The 2024 QS ranking placed this MSc twelfth worldwide ​​​and eleventh​ among the European schools represented.  

Please note, for enrollment in January at the Raleigh, Suzhou or Belo Horizonte campus:

  • Application deadline: Monday, 6 November 2023

  • Enrollment deadline (contract signing and deposit payment): Wednesday, 15 November 2023​​​

​Programme outline

This MSc offers a double-competency approach that recruiter​s are looking for. 

Students are trained in the core must-have competencies required for future marketing or business development professionals: 
  • Brand management
  • Innovation & creativity
  • Strategic marketing
  • Marketing analytics
  • Consumer insights
  • International scale up
  • Application of operational marketing
  • Sales & business development. 

Students are further able to customise their course of study by choosing campus-specific electives, with five possible destinations:
  • Lille: one of the most dynamic French regions with a strategic geographic position at the centre of western Europe (one hour from Paris, London, Brussels / two hours from Amsterdam and Germany). 

  • Paris: The French capital with France’s densest economic, cultural and industrial base 

  • Sophia Antipolis: the “French Silicon Valley” with the largest European Technopole

  • Raleigh: based in the internationally recognised Research Triangle Park, our offering meets the local commercial demands for marketing analytics and business development  

  • Belo Horizonte: capital of the second largest state in Brazil, offering live analysis of the emerging markets business development

  • Suzhou: a hub for new-technology development and opportunity to experience the dynamism of the growing Chinese and Asian markets

The programme balances hard and soft skills, academic input and practical application, reaching out to companies through projects, testimonials, case studies and challenges. 


The programme in videos

In-company projects and assignments

Recent projects include: market research for start-ups in the SKEMA Ventures incubator; a study of tourist habits for Galimard perfumery in Grasse; developing a better in-store customer experience for Leroy Merlin; exploring business development options for a local craft brewery... 

Companies contribute regularly to courses (Frost & Sullivan, Procter & Gamble, IBM, Valeo, Kantar, L’Oréal,...), thus providing a strong sense of operational realism and insight into their own business. Students are encouraged every year to participate in company challenges, such as the “Auchan challenge”, the “L’Oréal Brandstorm Challenge”, “the Amazon Challenge”, the Monaco Oceanographic museum challenge... Partner companies join us every year to participate in our own sales challenge.

About the degree

By joining an MSc, students obtain a master of science degree and the "Diploma of Specialised Studies in International Management" (DESMI), a degree approved by France's Ministry of Higher Education, Research and Innovation (master's level. More info - text in French). 

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