Marketing
Programme
MSc International Marketing & Business Development
Practical information
Type of programme
Full time
Duration
1 or 2 years
Tuition fees
19 000€ for the MSc 1 year / 38 000€ for the MSc in 2 years
Location
Belo Horizonte (Brazil), Lille (France), Paris (France), Raleigh (USA), Sophia Antipolis (France), Suzhou (China)
Language
English
Start date(s)
September, January
Admission level
High school + 3 years of study, Bachelor degree
Degree
Master degree
About the degree
Programme overview
Broad strategic insight and the skills to develop new business opportunities
Taught in English at the Paris, Lille, Sophia Antipolis, Raleigh, Suzhou and Belo Horizonte campuses
September, or August, and January intakes on all campuses.
Each campus has its own specialisation tracks.
The 2024 QS ranking placed this MSc twelfth worldwide and eleventh among the European schools represented.
Programme outline
This MSc offers a double-competency approach that recruiters are looking for.
Students are trained in the core must-have competencies required for future marketing or business development professionals:
- Brand management
- Innovation & creativity
- Strategic marketing
- Marketing analytics
- Consumer insights
- International scale up
- Application of operational marketing
- Sales & business development.
Students are further able to customise their course of study by choosing campus-specific electives, with five possible destinations:
- Lille: one of the most dynamic French regions with a strategic geographic position at the centre of western Europe (one hour from Paris, London, Brussels / two hours from Amsterdam and Germany).
- Paris: The French capital with France’s densest economic, cultural and industrial base
- Sophia Antipolis: the “French Silicon Valley” with the largest European Technopole
- Raleigh: based in the internationally recognised Research Triangle Park, our offering meets the local commercial demands for marketing analytics and business development
- Belo Horizonte: capital of the second largest state in Brazil, offering live analysis of the emerging markets business development
- Suzhou: a hub for new-technology development and opportunity to experience the dynamism of the growing Chinese and Asian markets
The programme balances hard and soft skills, academic input and practical application, reaching out to companies through projects, testimonials, case studies and challenges.
In-company projects and assignments
Recent projects include: market research for start-ups in the SKEMA Ventures incubator; a study of tourist habits for Galimard perfumery in Grasse; developing a better in-store customer experience for Leroy Merlin; exploring business development options for a local craft brewery...
Companies contribute regularly to courses (Frost & Sullivan, Procter & Gamble, IBM, Valeo, Kantar, L’Oréal,...), thus providing a strong sense of operational realism and insight into their own business. Students are encouraged every year to participate in company challenges, such as the “Auchan challenge”, the “L’Oréal Brandstorm Challenge”, “the Amazon Challenge”, the Monaco Oceanographic museum challenge... Partner companies join us every year to participate in our own sales challenge.
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- Balance:
- Unique balance between marketing and business development: provides strategic marketing insight and the skills to identify and develop new market opportunities.
- Breadth:
- Wide selection of courses that covers the entire marketing and sales spectrum.
- International:
- International in outlook, teaching staff and group make-up.
- Choice:
- Options and electives provide choice and allow participants to personalise their programme.
- Application:
- Combination of learning approaches, blending structured input and group projects with an emphasis on real-world application.
- Students meet with experienced professionals throughout the year.
- Career orientation:
- Strong links to companies who provide teaching input, curriculum updates, and in-company projects.
- A solid track record of graduates recruited in rewarding jobs worldwide.
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"SKEMA's MSc in International Marketing & Business Development gives students comprehensive interactive training in international business and related fields. Classes and projects are practice-based constantly giving the international students examples of what is required in the job market.
Thanks to the different opportunities I had to meet students for internships, apprenticeships, the negotiation contest, the HR case study, I confirm that students are quickly operational and business oriented.
As a global leader, the Hilti Group recruits talents ready to develop themselves in different areas of the company and in different countries. Basically, our expectations meet the learning principles of this MSc." - Balance:
The programme in videos
![[STUDENT EXPERIENCE] Houda Kamal](https://img.youtube.com/vi/PQeFLniJ5eo/hqdefault.jpg)
Courses
CORE-COMPETENCY COURSES (on all campuses)
Semester 1
- International Business Development, 3 credits
- Strategic Brand Management, 4 credits
- Marketing Research, 3 credits
- New Business from Idea to Market, 3 credits
- Career Management 1, 0 credit
Semester 2
- Understanding the Elusive Consumer, 4 credits
- Product Management & Operational Marketing, 3 credits
- Business Development & Sales + Sales Challenge, 3 credits
- Career Management 2, 1 credit
This master aims to understand the synergies between sales, marketing and product strategies.
Key competences: data analysis, international business strategy, strategic marketing, communication and presentation skills, sustainable marketing
DISSERTATION (all students/all campuses)
- Master thesis in binoma, 18credits
ELECTIVE COURSES BY CAMPUS
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Autumn semester electives (Sept - Dec): choose four
- Managing in International Contexts, 2 credits
- Panel Data Analysis, 2 credits
- Perfect Pitch, 2 credits
- Research Methods, 2 credits
- Sustainable Marketing & Communication, 2 credits
- Company Challenge, 2 credits
- AI & Data Analytics, 2 credits
- Digital Growth, 2 credits
Spring semester electives (Jan - April): choose five
- Google Tools and Sem, 2 credits
- Instagram and Social Media in the Luxury Industry, 2 credits
- Facebook and Instagram Certification, 2 credits
- Digital Marketing, 2 credits
- Ux Design and Usability, 2 credits
- Photoshop, 2 credits
- Business Intelligence with Data Mining, 2 credits
- Sales Challenge (mandatory elective), 2 credits
- Negotiation, 2 credits
- Trade Marketing and Category Management, 2 credits
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Autumn semester electives (Sept - Dec): choose two
- B2B Marketing 2 Managing Multicultural Teams, 2 credits
- UX Design & Usability, 2 credits
- From Idea to Fundraising, 2 credits
- Photoshop (Graphic design), 2 credits
- Persuasive Leadership in a Millennial World, 2 credits
- PR Strategy, 2 credits
Specialisation core (mandatory)
- Digital Growth (growth hacking), 2 credits
- AI & Data Analytics; 2 credits
Spring semester electives (Jan - April): choose three
- Sales Challenge, 2 credits
- Advanced Sales Tech, 2 credits
- Perfect Pitch, 2 credits
- Meta Certification (FB & Instagram), 2 credits
- Day in the Life in an Agency, 2 credits
- Business Intelligence with Data Mining and Spreadsheets, 2 credits
- Power of Communication 2 Advanced xls for Marketing, 0 credit
Specialisation core (mandatory)
- Sustainable Marketing and Communication, 2 credits
- Competitve Intelligence for International Business Development, 2 credits
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Autumn semester electives (Sept - Dec): choose four
- Using LEGO Serious Play to Enhance Creativity, 2 credits
- Perfect Pitch, 2 credits
- Introduction to Photoshop, 2 credits
- E-commerce, 2 credits
- Company Project, 2 crediits
- Company Challenge, 2 credits
- Research Methods (recommended for dissertation writing), 2 credits
- UX Design and Usability, 2 credits
- AI and Data Analytics, 2 credits
- Motivation & Well-being at Work, 2 credits
- Sustainable Design, 2 credits
- Understanding Luxury Dynamics, 2 credits
- Luxury Market Trends and Sustainability, 2 credits
Spring semester electives (Jan - April): choose five
- Social Network Marketing, 2 credits
- Using CRM with Salesforce.com, 2 credits
- Digital Growth, 2 credits
- Big Data and Analytics, 2 credits
- Artificial Intelligence and Machine Learning with Power BI, 2 credits
- Trends, Innovation and Competition in the Perfume Business, 2 credits
- Using SPSS for Market Analysis, 2 credits
- Competitive Intelligence for International Business Development, 2 credits
- Using Excel for Business Developers, 2 credits
Company project
Company Challenge, 2 credits
- L'Oréal Brandstorm Challenge, 2 credits
- Facebook and Instagram Certification, 2 credits
- Leadership & Culture, 2 credits
- Mystery shopping, 2 credits
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Sept - Dec semester electives: choose four
- E-Commerce & E-Retail - Two Complementary
- Channels for Digital Growth, 2 credits
- Communication and Engagement in an Emerging Country, 2 credits
- Marketing Analytics, 2 credits
- Google Tools and Sem, 2 credits
- AI & Data Analytics, 2 credits
- Optional Portuguese
Jan - April semester electives: choose five- Communication and Engagement in an Emerging Society, 2 credits
- Meta Certification (FB & Instagram), 2 credits
- Marketing and Conscious Capitalism, 2 credits
- New Business Models for Underexplored Segments, 2 credits
- Strategic Marketing Business Game, 2 credits
- Services and Customer Experience Management, 2 credits
- Optional Portuguese
When the first semester has been done on the Belo Horizonte campus, the student who has achieved all the degree criteria will be awarded the Brazilian MSc International Marketing & Business Development certificate.
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Autumn semester electives (Sept - Dec): choose two
- Managing an Export Project, 2 credits
- Business Negotiation, 2 credits
- Research Methods (mandatory for MSc dissertation), 2 credits
Suzhou specialisation core (mandatory) :
- Digital Marketing Project, 2 credits
- Digital Media, 1 credit
Spring semester electives (Jan - April): choose three
- Persuasive Cross-Cultural Business Communication, 2 credits
- Graphic Design, 2 credits
- Perfect Pitch, 2 credits
Suzhou specialisation core (mandatory)
- Managing Social Networks & Communities, 2 credits
- Digital Growth, 2 credits
- Influencer Marketing, 2 credits
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*limited places
Autumn semester electives (Sept - Dec): choose two
- Global Digital Marketing, 2 credits
- Social Media Marketing, 2 credits
- AI & Data Analytics, 2 credits
Raleigh specialisation core (mandatory) :
- US Culture & Business (new students only), 1 credit
- Public Speaking and Presentation Skills (returning students only), 1 credit
- Career Management 1, 1 credit
Spring semester electives (Jan - April): choose three
- Meta Certification, 2 credits
- Company projects/SKEMA SIM, 2 credits
- Sales force, 2 credits
- Marketing Analytics, 2 credits
Raleigh specialisation core (mandatory) :
- US Culture & Business, 1 credit
- Leadership (returning students only), 1 credit
- Career Management 2, 1 credit
MSc IMBD videos
Admissions
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| French State Certification label guaranteeing the reception facilities quality offered to international students. More information here |
Financing
2025/2026
Careers
MSc employment survey(Class of 2023)
- Net employment rate (at six months): 96%
- Average salary after graduation : 42 500€
- 40% work outside of their home country
- Business areas students choose to work in : Retail, Sales, Technologies, Industries, Consulting, Engineering, Agrobusiness, Media, Finance, Bank, Insurance, Luxury, Hospitality...
Career opportunities
By developing a well-rounded profile that combines strong core marketing skills, business development acumen and a degree of specialization, this MSc opens the door to a range of careers in marketing, sales and business development across different sectors.
Graduates of this MSc stand out in the job market because they have developed a double competency in both marketing and business development, and first-hand experience of working in very international environments and teams due to the international focus and student composition of the program.
They find jobs in a variety of businesses and positions, such as trend agencies, marketing research, communication and event agencies, marketing, brand or product management, trade marketing, category management, sales and business development, key account management or purchasing, PR, social media, digital partnerships (Google/Facebook), growth hacking, e-commerce.
Recruiting companies
Amazon, Chanel, Heineken France, l'Oréal, Leroy Merlin, Renault, Stellantis, Ubisoft, Huawei, Pernod Ricard, General Mills, Procter & Gamble
SKEMA Talent & Careers : Get ready for your career
SKEMA Talent & Careers, made of career consultants and dedicated experts, supports students in getting ready for their professional project, in discovering jobs, companies and business sectors, and in sourcing internships and jobs.
Our mission is to give you all the resources, methods and opportunities to successfully get on the job market.
Professional development
Build your professional project at each step of your studies thanks to dedicated support and resources.
Corporate events
Meet companies and recruiters, learn more about jobs and business sectors.
Internship and job search
Find your dream internship among a large number of offers available to you, in France or abroad.
Personalised advice
Discuss your plans further with a Talent & Careers consultant and get individualised guidance.
SKEMA Alumni : A powerful, supportive network
As an MSc student, you will become a member of SKEMA Alumni, a network of more than 60,000 graduates in key positions in more than 145 countries around the world. You will benefit from the numerous services that will help you to promote business opportunities, meetings and professional development.
Student testimonial
"I achieved my goals thanks to the personalised coaching I received from qualified professionals.
I was referred to the Talent & Careers team to get professional advice regarding my CV, cover letter and the steps I needed to succeed with my professional ambitions. During our regular exchanges, we defined a personalised strategy in line with my expectations.
I have found an internship in a company with great values and I want to thank the Talent & Careers team for their precious advice."
Contact us
A team is at your disposal for any further information you may require.
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Eastern Europe, Central and Southeast Asia, Oceania
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