Marketing
Programme
MSc International Marketing & Business Development
Practical information
Type of programme
Full time
Duration
1 or 2 years
Tuition fees
€19,000 for the MSc 1 year / €38,000 for the MSc in 2 years
Location
Belo Horizonte (Brazil), Lille (France), Paris (France), Raleigh (USA), Sophia Antipolis (France), Suzhou (China)
Language
English
Start date(s)
September, January
Admission level
High school + 3 years of study, Bachelor degree
Degree
Master degree
Programme overview
Broad strategic insight and the skills to develop new business opportunities
Taught in English at the Paris, Lille, Sophia Antipolis, Raleigh, Suzhou and Belo Horizonte campuses
September, or August, and January intakes on all campuses.
Each campus has its own specialisation tracks.
The 2026 QS ranking placed this MSc 21th worldwide and 7th in France.
Programme outline
This MSc is unique, proposing a double-competency approach that speaks to recruiters, whether in start-ups or big companies, whatever the industry. Students are able to customise their programme by choosing elective classes that can vary from one campus to another (see detailed course lists on the verso).
This MSc is available on six different SKEMA campuses.
- Lille: One of the most dynamic French regions with a strategic geographic position at the centre of
Western Europe. On top of the core courses, Lille campus offers a large range of electives, including
company projects/challenges. Lille is also home to several European Retail Leaders, such as Auchan,
Decathlon and Leroy Merlin. - Paris: The French capital with France’s densest economic, cultural and industrial base.
- Sophia Antipolis: The “French Silicon Valley” with the largest European technology park. Sophia also
offers a broad range of electives, with a focus on application and company projects. - Belo Horizonte: Capital of the second largest state in Brazil, the city is a dynamic innovation and
entrepreneurship hub, strategically located near São Paulo and Rio de Janeiro. Home to the ‘San Pedro
Valley’ startup ecosystem and a gateway to emerging market business opportunities. - Suzhou: Home to 118 of the top 500 companies in the world. It is just one hour from Shanghai and home
to 100,000 students and 28 universities with an appropriate focus on digital marketing. - Raleigh: A top spot for young professionals and families and nationally recognised as a city on the rise:
America’s best city by businessweek.com and the third best place for business and careers by Forbes,
among many more accolades
In-company projects and assignments
Recent projects include: market research for start-ups in the SKEMA Ventures incubator; a study of tourist habits for Galimard perfumery in Grasse; developing a better in-store customer experience for Leroy Merlin; exploring business development options for a local craft brewery; a sustainable and innovative marketing strategy for Natura; communication and digital sales projects for clients of the V4 agency; and an integration and business project with Hotmart, a leading Brazilian EdTech unicorn.
Companies regularly contribute to courses (Frost & Sullivan, Procter & Gamble, IBM, Valeo, Kantar, L’Oréal), providing a strong sense of operational realism and direct insight into business practice. Students are encouraged to take part in company challenges such as the “Auchan challenge”, “L’Oréal Brandstorm”, “Amazon Challenge”, and the Monaco Oceanographic Museum challenge, as well as sales challenges co-organised with local tech and consumer goods companies, including our annual Sales Challenge.
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This programme has been designed to meet ever-changing business needs and to provide differentiated expertise through the complementary marketing and business development skills.
It challenges students with new marketing and business ideas and concepts, and encourages them to consistently apply theory to practice, equipping them for the fast-moving global knowledge economy. The local approach on the different campuses, the variety of projects and the mandatory internship enable students to specialise while simultaneously gaining an overall view of marketing and business development in international contexts.
Teaching focuses on the practical application of acquired knowledge and exchanges with experienced professionals working on company projects.
Moreover, the programme maintains strong links with companies keen to recruit candidates able to combine sound marketing analysis with an interest for sales and business development and an awareness of strategic issues.Image
"SKEMA's MSc in International Marketing & Business Development gives students comprehensive interactive training in international business and related fields. Classes and projects are practice-based constantly giving the international students examples of what is required in the job market.
Thanks to the different opportunities I had to meet students for internships, apprenticeships, the negotiation contest, the HR case study, I confirm that students are quickly operational and business oriented.
As a global leader, the Hilti Group recruits talents ready to develop themselves in different areas of the company and in different countries. Basically, our expectations meet the learning principles of this MSc."
The programme in videos
Courses
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SEMESTER 1
CORE COURSES- International Business Development, 3 credits
- Strategic Brand Management, 3 credits
- Marketing Research, 3 credits
- New Business Development: from idea to Market, 3 credits
- Career Management 1, 1 credit
FALL ELECTIVE TRACKS (CHOOSE ONE TRACK)
- AI DRIVEN MARKET ANALYSIS
- AI & Data Analytics, 2 credits
- Digital Growth 2 credits
- Panel Data Analysis 2 credits
- Finance for Marketing & Business Development 2 credits
- CONSUMER, MARKET & CULTURE- Managing in the International Contexts, 2 credits
- Sustainable Marketing & Communication, 2 credits
- Start up a Start-up, 2 credits
- Fundamentals and Strategic Management of Luxury, 2 credits
- COMPETENCIES FOR MARKETING AND BUSINESS DEVELOPMENT- Perfect Pitch, 2 credits
- Research Methods, 2 credits
- Market Intelligence, 2 credits
- Company Challenge, 2 credits
TOTAL SEMESTER 1: 21 CREDITS
SEMESTER 2
CORE COURSES- Understanding the Elusive Consumer, 4 credits
- Product Management & Operational Marketing, 3 credits
- Business Development & Sales, 4 credits
- Career Management 2, 0 credit
- Sustainable Marketing and Communicatio, 2 credits
SPRING ELECTIVE TRACKS (CHOOSE ONE TRACK)
- DIGITAL TOOLS & MARKETING
- Advanced Quantitative Methods, 2 credits
- Meta Certification (FB & Intagram), 2 credits
- Digital Marketing, 2 credits
- UX Design & Usability, 2 credits
- ADVANCED DATA ANALYSIS FOR BUSINESS DEVELOPMENT
- Competitive Intelligence for IBD, 2 credits
- Google Tools and SEMs, 2 credits
- Advanced Strategic Marketing, 2 credits
- Agile Project Management for Global Markets and Business Development, 2 credits
INDIVIDUAL ELECTIVE (CHOOSE ONE)
- Trade Marketing and Category Management, 2 credits
- Negotiation, 2 credits
TOTAL SEMESTER 2: 21 CREDITS
Dissertation project: 18 credits
TOTAL FULL YEAR: 60 CREDITS -
SEMESTER 1
CORE COURSES
- International Business Development, 3 credits
- Strategic Brand Management, 3 credits
- Marketing Research, 3 credits
- New Business Development: From idea to market, 3 credits
- Career Management 1, 1 credit
- AI & Data Analytics, 2 credits
FALL ELECTIVE TRACKS (CHOOSE ONE TRACK)- GLOBAL BUSINESS & MARKETING STRATEGY
- B2B Marketing , 2 credits
- Managing Multicultural Team, 2 credits
- Advanced Excel for marketing, 2 credits
- DESIGN & ANALYTICS
- Digital Growth, 2 credits
- Photoshop, 2 credits
- Social Media Marketing, 2 credits
TOTAL SEMESTER 1: 21 CREDITSSEMESTER 2
SPRING CORE COURSES
- Understanding the Elusive Consumer, 4 credits
- Product Management & Operational Marketing, 3 credits
- Business Development & Sales, 4 credits
- Career Management 2, 0 credit
- Sustainable Marketing and Communication, 2 credits
- Competitve Intelligence for International Business Development, 2 credits
FALL ELECTIVE TRACKS (CHOOSE ONE TRACK)
- STRATEGIC SALES & CLIENT GROWTH
- Advanced Sales Techniques, 2 credits
- Sales Challenge, 2 credits
- Sales Automation (CRM/Salesforce), 2 credits
- MARKETING ANALYTICS & INFLUENCE
- Business Intelligence with Data Mining, 2 credits
- Power of Communication, 2 credits
- Social Ads, 2 credits
TOTAL SEMESTER 2: 21 CREDITS
Dissertation project: 18 credits
TOTAL FULL YEAR: 60 CREDITS -
SEMESTER 1
CORE COURSES
- International Business Development, 3 credits
- Strategic Brand Management, 3 credits
- Marketing Research, 3 credits
- New Business Development: From idea to market, 3 credits
- Career Management 1, 1 credit
ELECTIVES (CHOOSE 4)
- Using LEGO Serious Play to Enhance Creativity, 2 credits
- Perfect Pitch, 2 credits
- Introduction to Photoshop, 2 credits
- E-commerce, 2 credits
- Company Project, 2 credits
- Company Challenge, 2 credits
- Research Methods (recommended for dissertation writing), 2 credits
- UX Design and Usability, 2 credits
- AI and Data Analytics, 2 credits
- Motivation & Well-being at Work, 2 credits
- Understanding Luxury Dynamics, 2 credits
TOTAL SEMESTER 1: 21 CREDITS
SEMESTER 2
CORE COURSES
- Understanding the Elusive Consumer, 4 credits
- Product Management & Operational Marketing, 3 credits
- Business Development & Sales, 4 credits
- Career Management 2, 0 credit
ELECTIVES (CHOOSE 5)
- Social Media Marketing, 2 credits
- Using CRM with Salesforce.com, 2 credits
- Digital Growth, 2 credits
- Big Data and Analytics, 2 credits
- Trends, Innovation and Competition in the Perfume Business, 2 credits
- Using Excel for business development, 2 credits
- Company Project, 2 credits
- Company Challenge, 2 credits
- L'Oréal Brandstorm Challenge, 2 credits
- Sustainable Design, 2 credits
- Meta Certification (FB & Instagram), 2 credits
- Mystery Shopping for CRM (not offered to Exchange IN), 2 credits
- Competitive Intelligence for International Business Development, 2 credits
- Artificial Intelligence and Machine Learning with Power B, 2 credits
- Leadership & Culture, 2 credits
TOTAL SEMESTER 2, 21 CREDITS
Dissertation project: 18 credits
TOTAL FULL YEAR: 60 CREDITS -
SEMESTER 1
CORE COURSES- International Business Development, 3 credits
- Strategic Brand Management, 4 credits
- Marketing Research, 3 credits
- New Business Development: from Idea to Market, 3 credits
- Career Management 1, 0.5 credit
- Chinese Language, 0.5 credit
- Digital Marketing Project, 2 credits
- Digital Media, 1 credit
ELECTIVES (CHOOSE 2)- Managing an Export Project, 2 credits
- Business Negotiation, 2 credits
- Research Methods (mandatory for MSc dissertation), 2 credits
- AI & Data Analytics, 2 credits
TOTAL SEMESTER 1: 21 credits
SEMESTER 2
CORE COURSES- Understanding the Elusive Consumer, 4 credits
- Product Management & Operational Marketing, 3 credits
- Business Development & Sales, 3 credits
- Career Management 2, 0.5 credit
- Chinese Language, 0.5 credit
- Managing Social Networks & Communities, 2 credits
- Digital Growth, 2 credits
- Influencer Marketing, 2 credits
ELECTIVES (CHOOSE 2)- Cross-Cultural Business Communication, 2 credits
- Graphic Design, 2 credits
- Perfect Pitch, 2 credits
TOTAL SEMESTER 2: 21 credits
Dissertation project: 18 credits
TOTAL FULL YEAR: 60 credits -
SEMESTER 1
CORE COURSES
- International Business Development, 3 credits
- Strategic Brand Management, 3 credits
- Marketing Research, 3 credits
- New Business Development: from Idea to Market, 3 credits
- Career Management 1, 1 credit
ELECTIVES (CHOOSE 4)
- Digital sales: channels, tech and strategy, 2 credits
- Communication and Engagement in an Emerging Economies, 2 credits
- Strategic Marketing Business Games, 2 credits
- Digital Growth, 2 credits
- AI & Data Analytics, 2 credits
- Optional Portuguese
TOTAL SEMESTER 1: 21 CREDITS
SEMESTER 2
CORE COURSES
- Understanding the Elusive Consumer, 4 credits
- Product Management & Operational Marketing, 3 credits
- Business Development & Sales, 4 credits
- Career Management 2, 0 credit
ELECTIVES (CHOOSE 5)- Trade Marketing and Category Management, 2 credits
- Marketing Analytics, 2 credits
- Meta certification (FB & Instagram), 2 credits
- Marketing and Conscious Capitalism, 2 credits
- New Business Models for Underexplored Segments, 2 credits
- Services and Customer Experience Management, 2 credits
- Optional Portuguese
TOTAL SEMESTER 2: 21 CREDITS
Dissertation project: 18 credits
TOTAL FULL YEAR: 60 CREDITS -
SEMESTER 1
CORE COURSES- International Business Development, 3 credits
- Strategic Brand Management, 4 credits
- Marketing Research, 3 credits
- New Business Development: from Idea to Market, 3 credits
- Global Digital Marketing, 2 credits
- Social Media Marketing, 2 credits
- AI & Data Analytics, 2 credits
- Career Management 1, 1 credit
SPECIAL TOPICS
- US Culture and Business, 1 credit
- Public Speaking and Presentation Skills I, 1 credit
- Critical Thinking Skills, 1 credit
TOTAL SEMESTER 1: 21 credits
SEMESTER 2
CORE COURSES- Understanding the Elusive Consumer, 4 credits
- Product Management & Operational Marketing, 4 credits
- Business Development & Sales, 4 credits
- Career Management 2, 0 credit
- Meta certification (FB & Instagram), 2 credits
- Design Thinking and International Product Development, 2 credits
- Marketing Analytics, 2 credits
- Sales Challenge, 2 credits
SPECIAL TOPICS
- US Culture and Business, 1 credit
- Public Speaking and Presentation Skills I, 1 credit
- Critical Thinking Skills, 1 credit
TOTAL SEMESTER 2: 21 credits
Dissertation project: 18 credits
TOTAL FULL YEAR: 60 credits
Artist/Entrepreneur/Athlete and Student: It’s Possible!
SKEMA offers tailored arrangements for individuals with special statuses, enabling them to successfully pursue a dual path: obtaining a higher education degree while continuing their professional careers.
These programmes are built on curriculum flexibility, notably through a course system that includes tailored measures for each type of activity, providing a real solution to support the success of dual academic and professional ambitions.
The High-Level Athlete Track
The course system offers students the following:
- Possibility to extend the duration of studies (by 1 to 2 years) without any additional tuition fees (HLA – High-Level Athletes) / academic years may be split
- Personalised timetable arrangements, based on a detailed review of both sporting and academic calendars
- Tailored support including academic and athletic mentoring, follow-up, and specific assistance dedicated to the needs of athletes
- Adaptation of internship and exam arrangements in case of competitions.
- Flexible international experience if needed
- Recognition of athletic commitment through the award of 3 ECTS credits.
Documents to be submitted in addition to your application:
- Athletic CV with record of achievements
- Sports motivation letter
- Copy of your current year’s federation licence or club certificate
- Sporting goals, training, and competition schedule for the coming year
- Certificate of inclusion on the Ministry of Youth and Sports list or from the training centre (if applicable)
Admissions
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| French State Certification label guaranteeing the reception facilities quality offered to international students. More information here |
Financing
Tuition fees for the academic year 2026-2027, provided for information purposes and subject to change. Definitive amounts will be those mentioned on the contract at the date of registration.
Careers
MSc employment survey (Class of 2023)
- Net employment rate (at six months): 96%
- 40% work outside of their home country
- Business areas students choose to work in : Retail / Sales, Technologies
Industries, Consulting / Engineering, Agrobusiness, Media, Finance / Bank / Insurance, Luxury, Hospitality
Career opportunities
By developing a well-rounded profile that combines strong core marketing skills, business development acumen and a degree of specialisation, this MSc opens the door to a range of careers in marketing, sales and business development across different sectors.
Graduates of this MSc stand out in the job market because they have developed a double competency in both marketing and business development, and first-hand experience of working in very international environments and teams due to the international focus and student composition of the program.
They find jobs in a variety of businesses and positions, such as trend agencies, marketing research, communication and event agencies, marketing, brand or product management, trade marketing, category management, sales and business development, key account management or purchasing, PR, social media, digital partnerships (Google/Facebook), growth hacking, e-commerce.
Recruiting companies
Abylsen, Akkodis, Amazon, Alten, BETC, BMW, Chanel, Chaumet, Dell Technologies, Diptyque, Ferrero, Forst & Sullivan, General Mills, Google, Guerlain, Heineken, Huawei, JCDecaux, Kenzo, Leroy Merlin, LinkedIn, L’Oréal, Manpower, Pernod Ricard, Pierre Fabre, Printemps, Procter & Gamble, Renault, Saint-Gobain, Salesforce, Stellantis, Ubisoft, Unilever, Veepee, Veolia, Vestiaire Collective, Zadig et Voltaire.
SKEMA Talent & Careers : Get ready for your career
SKEMA Talent & Careers, made of career consultants and dedicated experts, supports students in getting ready for their professional project, in discovering jobs, companies and business sectors, and in sourcing internships and jobs.
Our mission is to give you all the resources, methods and opportunities to successfully get on the job market.
Professional development
Build your professional project at each step of your studies thanks to dedicated support and resources.
Corporate events
Meet companies and recruiters, learn more about jobs and business sectors.
Internship and job search
Find your dream internship among a large number of offers available to you, in France or abroad.
Personalised advice
Discuss your plans further with a Talent & Careers consultant and get individualised guidance.
SKEMA Alumni : A powerful, supportive network
As an MSc student, you will become a member of SKEMA Alumni, a network of more than 60,000 graduates in key positions in more than 145 countries around the world. You will benefit from the numerous services that will help you to promote business opportunities, meetings and professional development.
Student testimonial
"I achieved my goals thanks to the personalised coaching I received from qualified professionals.
I was referred to the Talent & Careers team to get professional advice regarding my CV, cover letter and the steps I needed to succeed with my professional ambitions. During our regular exchanges, we defined a personalised strategy in line with my expectations.
I have found an internship in a company with great values and I want to thank the Talent & Careers team for their precious advice."
Contact us (international students)
Our team is at your disposal for any further information you may require.
Interntional Admissions Manager Latin America, Europe and Central Asia
Pauline DI GIROLAMO
International Admissions Manager USA & Canada
Fanny ISNARD
International Admissions Manager South Asia, India, Nepal, SriLanka, Oceania
Viragi JHAVERI
International Admissions Manager Algeria, Morocco & Indian subcontinent
Yue LIU
International Admissions Manager North Africa & Middle East
Stéphanie FACE
International Admissions Manager Sub-Saharan Africa
Aniouvi GNASSOUNOU
aniouvi.gnassounou@skema.edu
Copied
International recruitment China & Northeastern Asia
Jade YANG
International recruitment China & Northeastern Asia
HuiHui YANG
Admissions Manager Eastern Europe, Central and Southeast Asia, Oceania
Yongfeng LU
US students applying to Raleigh: Global BBA and MSc FMI, IB & IMBD
Thomas Ragot
Contact us (French students)
A team is at your disposal for any further information you may require.
Head of Development and Institutional Partnerships
Gaëlle DOYEN
