On the French Riviera, learn by application with the programme’s
network of local
This programme is taught in English at the Sophia Antipolis campus - September and January* intakes.
This MSc is a CGE-accredited, full-time programme with eight months of courses followed by work experience or a research project.
2018: SMBG ranked this MSc 1st in France in its category. See the ranking
Who can apply?
As a one-year MSc: holders of four-year degrees
As a two-year MSc: holders of three-year degrees (more info
The MSc in Strategic Event Management & Tourism Management gives students the tools, knowledge and attitudes to succeed in business events and tourism - global economic sectors of increasing importance.
The specific objectives of the course are to advance students’ leadership skills, to develop understanding of strategy, gain a thorough appreciation of the nature and characteristics of users of business events and of leisure visitors, and to provide students with the management, marketing and knowledge management tools so that they can lead the way in this rapidly changing environment.
The Strategic Events Management track is tailor-made for the MICE (meetings, incentives, conferences, exhibitions/events) industry following extensive consultation with leading professionals in the field. The track profiles stakeholders within the industry (corporate, government and association clients, venues and event services and destinations) and follows market trends. It also focuses on teaching specialist strategic skills in the areas of management, finance, IT and sales and marketing in the events and meetings management profession.
The Strategic Tourism Management track is multidisciplinary rather than built around specific areas such as travel or hospitality. Global strategic tourism issues and techniques are focussed on, producing graduates who are able to choose from a variety of careers in, and related to, tourism management and marketing. Speciality areas cover tourism marketing, as well as the application of I.T. tools in leisure tourism marketing and management.
The MSc is guided by an Advisory Board of representatives from the following companies or institutions:
China National Convention Centre
European Society of Cardiology
Leading Hotels of the World
Video with former director of the MSc
* The January intake is for people with a few years of professional experience.