On the French Riviera, home to numerous
sports organisations and major events, join us
and learn in an industrially focused, practical
Campus: Sophia Antipolis
Intakes: September and January*
*for candidates with at least two years of full time work experience
This MSc is a full-time programme with eight months of courses followed by work experience or a research project.
The MSc in Sport, Events & Hospitality Management will equip you with the knowledge
and competences necessary for you to enter your chosen career field rapidly and
From Day 1, you will learn about the most important issues and developments and how
to lead and manage when faced with the challenges they pose. As part of this, you will
develop your skills in key areas including decision making, managing people, deploying
technology, and data analysis.
Our teaching is highly practical and always industrially focused – we are single-minded
in preparing you for the workplace. Accordingly, you will engage in live company
projects, meet with industry professionals, participate in business simulations,
disseminate your work amongst key industry stakeholders, and make site visits to
Throughout our programme, teaching and learning takes place on a multidisciplinary
basis. You will develop an in-depth understanding of consumers, but also of employees,
business partners, and government officials. You will learn how to formulate and
implement strategy, but also how to manage tactically as well as how to deal with
problems and crises.
Why choose this programme ?
Our MSc in Sport, Events, and Hospitality Management is the direct outcome of
extensive consultations with industry professionals, academics, and other key
stakeholders. Drawing from their insights, we have created a programme that addresses
the most important issues and challenges currently facing these industries.
Amongst the issues and challenges, we examine are how cities compete to host major sport, business, and cultural events; how professional sports clubs make money; how hospitality contributes to consumer experiences, as well as many others.
In one class you may find yourself considering the benefits and pitfalls for a sport
sponsor of doing business in Qatar. In another class, you might be planning a ten-year
strategy for a major hotel brand or designing a New York-based event that combines
music, fashion, and lifestyle decisions. Otherwise, you could be asked to formulate
environmental policies for mega-events staged on the Cote d’Azur.
Whatever the issue, challenge or class, our programme is delivered with practical
solutions and industrially relevant outcomes in mind. Our goal is, on graduation, that you
will be able to make a seamless transition into the world of work.
Accordingly, we will help equip you with people management and financial management
skills. You will be introduced to radical and transformative ways of thinking and working.
And you will learn how to negotiate, strike deals, and sell.
At the same time, we will ensure that you are exposed to the very latest thinking in
fields such as sport marketing and event programme management, hospitality business
models and service design, and more.
About the degree
By joining an MSc, students obtain a master of science degree and the "Diploma of Specialised Studies in International Management" (DESMI), a degree approved by France's Ministry of Higher Education, Research and Innovation (master's level. More info - text in French