MASTER OF SCIENCEStrategic Event Management & Tourism Management

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PROGRAMME STRUCTURE 

Mandatory Courses

• Fundamentals in Events & Tourism

• Financial Decision Making

• Data Driven Marketing

• International Economic Policy for Tourism & Events

• Budgeting for Event Projects (Events track)
  

• International Accounting and Audit in Tourism (Tourism track)
  

• Ethics & Sustainability in Events & Tourism

• Destination Management and Marketing

• Convention Bureau Management and Marketing (Events track)
  

• Visitor Behaviour (Tourism track)
  

• Career Management 1
  

• Talent Management in Events & Tourism

• Master Thesis Methodology

• Preparing your career: skills set and environmental analysis

• Scenario Planning in Events & Tourism

• Digital Design Tools and Technics

• Time Management
  

• The PCO Business

• Hotel Business Models
  

Mandatory Courses

• Basics of Revenue Management

• Facility Management & Revenue Management (Events track)
  

• Advanced Revenue Management (Tourism track)
  

• Digital Marketing in Events & Tourism

• Event & Tourism Technology

• Advanced Event Programme Management (Events track)
  

• Strategic Sales & Distribution in Tourism (Tourism track)
  

• Agile Project Management

• Hospitality Business Game

• Career Management 2

• Sales & Customer Relationship Marketing in Events & Tourism

• Strategic Projects in Events & Tourism

• Artificial intelligence for Business (with Microsoft PowerApps)
  

• Entrepreneurship & Innovation
  

Elective courses 

• Service Design in Tourism & Events

• Cultural Event & Tourism Management

• Luxury in Events & Tourism

• Experiential, Adventure & Slow Tourism

• Sports Event Management