MSc Strategic Event Management & Tourism Management

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Courses, tra​cks & credits

Core courses

S1 or S2 = semester 1 or 2

• Contemporary Business Strategy in Events & Tourism: Case studies & site inspections, S1, 2 credits
• Financial Decision Making in Events & Tourism, S1, 3 credits
• Gaining Insights Through Numbers, S1, 3 credits
• International Economic Policy for Tourism & Events, S1, 3 credits
• Preparing your career: Skills Set and Environmental Analysis in Events & Tourism, S1, 2 credits
• Talent Management in Events & Tourism, S1, 2 credits
• Basics of Revenue Management, S2, 2 credits
• Sales & Customer Relationship Marketing in Events and Tourism, S2, 5 credits
• Strategic Marketing Projects in Tourism and Events, S2, 5 credits
• Contemporary Business Strategy: The Global Nature of Tourism and Events, S1, 3 credits

Event Management track 

• Budgeting and Sponsorship for Event Projects, S1, 2 credits 
• Convention Bureau Management and Marketing, S1, 3 credits 
• MICE - The Business Events Industry Stakeholders, S1, 2 credits 
• Digital Marketing and Event Technology (12 hours shared with Tourism), S2, 4 credits 
• Event Marketing, S2, 2 credits Facility Management, S2, 2 credits 
• Meeting Essentials, S2, 5 credits

Tourism Management track 

• International Accounting & Control in Tourism, S1, 2 credits
• Visitor Behaviour, S1, 3 credits
• Advanced Revenue Management, S2, 2 credits
• Digital Marketing and Tourism Technology (12 hours shared with Events), S2, 4 credits
• Distribution in Tourism, S2, 5 credits
• Hospitality Business Game, S2, 2 credits
• Tourism destination management and marketing, S1, 2 credits

• Excel for Business, S1, 1 credit
• Scenario Planning in Events and Tourism, S1, 1 credit
• Team Management, S1, 1 credit
• The PCO Business, S1, 1 credit
• The Sharing Economy in Tourism and Events, S1, 2 credits
• Time Management, S1, 1 credit
• Entrepreneurship in Tourism and Events, S2, 2 credits
• International Risk Management and Crisis Management for Tourism and Events, S2, 2 credits
• Service Design in Tourism and Events, S2, 2 credits
• Sports Event Management, S2,  2 credits
• Hotel Business Models, S1, 1 credit

Video: a student's experience