MASTER OF SCIENCEStrategic Event Management & Tourism Management

 

 

Programme courses

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PROGRAMME STRUCTURE 



SEMESTER ONE

Mandatory Courses
    • Fundamentals in Events & Tourism

    • Financial Decision Making

    • Data Driven Marketing

    • International Economic Policy for Tourism & Events

    • Budgeting for Event Projects (Events track)

    • International Accounting and Audit in Tourism (Tourism track)

    • Ethics & Sustainability in Events & Tourism

    • Destination Management and Marketing

    • Convention Bureau Management and Marketing (Events track)

    • Visitor Behaviour (Tourism track)

    • Career Management 1

    • Talent Management in Events & Tourism

    • Master Thesis Methodology

    • Preparing your career: skills set and environmental analysis


Elective courses
    • Scenario Planning in Events & Tourism

    • Digital Design Tools and Technics

    • Time Management

    • The PCO Business

    • Hotel Business Models


TOTAL CREDITS SEMESTER ONE: 30


SEMESTER TWO

Mandatory Courses
    • Basics of Revenue Management

    • Facility Management & Revenue Management (Events track)

    • Advanced Revenue Management (Tourism track)

    • Digital Marketing in Events & Tourism

    • Event & Tourism Technology

    • Advanced Event Programme Management (Events track)

    • Strategic Sales & Distribution in Tourism (Tourism track)

    • Agile Project Management

    • Hospitality Business Game

    • Career Management 2

    • Sales & Customer Relationship Marketing in Events & Tourism

    • Strategic Projects in Events & Tourism

    • Artificial intelligence for Business (with Microsoft PowerApps)

    • Entrepreneurship & Innovation


Elective courses 
    • Service Design in Tourism & Events

    • Cultural Event & Tourism Management

    • Luxury in Events & Tourism

    • Experiential, Adventure & Slow Tourism

    • Sports Event Management


TOTAL CREDITS SEMESTER TWO: 30

Dissertation 30

TOTAL CREDITS: 90



 
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