Courses, tracks & credits
Core courses
S1 or S2 = semester 1 or 2
Contemporary Business Strategy in Events & Tourism: Case studies & site inspections, S1, 2 credits
Financial Decision Making in Events & Tourism, S1, 3 credits
Gaining Insights Through Numbers, S1, 3 credits
International Economic Policy for Tourism & Events, S1, 3 credits
Preparing your career: Skills Set and Environmental Analysis in Events & Tourism, S1, 2 credits
Talent Management in Events & Tourism, S1, 2 credits
Basics of Revenue Management, S2, 2 credits
Sales & Customer Relationship Marketing in Events and Tourism, S2, 5 credits
Strategic Marketing Projects in Tourism and Events, S2, 5 credits
Contemporary Business Strategy: The Global Nature of Tourism and Events, S1, 3 credits
Track courses:One track to be chosen,
S1 or S2 = semester 1 or 2
Event Management track
- Budgeting and Sponsorship for Event Projects, S1, 2 credits
- Convention Bureau Management and Marketing, S1, 3 credits
- MICE - The Business Events Industry Stakeholders, S1, 2 credits
- Digital Marketing and Event Technology (12 hours shared with Tourism), S2, 4 credits
- Event Marketing, S2, 2 credits Facility Management, S2, 2 credits
- Meeting Essentials, S2, 5 credits
Tourism Management track
International Accounting & Control in Tourism, S1, 2 credits
Visitor Behaviour, S1, 3 credits
Advanced Revenue Management, S2, 2 credits
Digital Marketing and Tourism Technology (12 hours shared with Events), S2, 4 credits
Distribution in Tourism, S2, 5 credits
Hospitality Business Game, S2, 2 credits
Tourism destination management and marketing, S1, 2 credits
Electives:
Choose courses totalling four credits in each semester
Excel for Business, S1, 1 credit
Scenario Planning in Events and Tourism, S1, 1 credit
Team Management, S1, 1 credit
The PCO Business, S1, 1 credit
The Sharing Economy in Tourism and Events, S1, 2 credits
Time Management, S1, 1 credit
Entrepreneurship in Tourism and Events, S2, 2 credits
International Risk Management and Crisis Management for Tourism and Events, S2, 2 credits
Service Design in Tourism and Events, S2, 2 credits
Sports Event Management, S2, 2 credits
Hotel Business Models, S1, 1 credit
Coaching & MSc Thesis
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Professional Development, 2 credits
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Dissertation, 30 credits
TOTAL: 90 credits
These details are for information only and may be changed by the school without prior notice