PROGRAMME STRUCTURE - TOURISM TRACK
SEMESTER ONE
Mandatory Courses
Gaining Insights Through Numbers, 3 credits
Contemporary Business Strategy in Events & Tourism: Case studies & site inspections, 2 credits
Contemporary Business Strategy: The Global Nature of Tourism & Events, 3 credits
Financial Decision Making in Events & Tourism, 3 credits
International Accounting & Control in Tourism, 2 credits
International Economic Policy for Tourism & Events, 3 credits
Preparing Your Career: Skills Set and Environmental Analysis in Events & Tourism, 2 credits
Talent Management in Events & Tourism, 2 credits
Tourism Destination Management and Marketing, 2 credits
Visitor Behaviour, 3 credits
Personal and Professional Development, 1 credit
Elective courses (choose courses totalling 4 credits)
Hotel Business Models, 1 credit
Scenario Planning in Events and Tourism, 1 credit
Web Design Tools & Technics, 1 credit
The PCO Business, 1 credit
The Sharing Economy in Tourism and Events, 2 credits
Time Management, 1 credit
TOTAL CREDITS SEMESTER ONE: 30
SEMESTER TWO
Mandatory Courses
Advanced Revenue Management, 2 credits
Basics of Revenue Management, 2 credits
Digital Marketing and Tourism Technology (12 hours shared with Events), 5 credits
Distribution in Tourism, 5 credits
Hospitality Business Game, 2 credits
Sales & Customer Relationship Marketing, 4 credits
Strategic Marketing Projects, 5 credits
Personal and Professional Development, 1 credit
Elective courses (choose 2 totalling 4 credits)
Entrepreneurship in Tourism and Events, 2 credits
Sustainability in Tourism and Events, 2 credits
Service Design in Tourism and Events, 2 credits
Sports Event Management, 2 credits
TOTAL CREDITS SEMESTER TWO: 30
Dissertation 30
TOTAL CREDITS: 90
PROGRAMME STRUCTURE - EVENT TRACK
SEMESTER ONE
Mandatory Courses
Budgeting and Sponsorship for Event Projects, 3 credits
Contemporary Business Strategy in Events & Tourism: Case studies & site inspection,s 2 credits
Contemporary Business Strategy: The Global Nature of Tourism and Events, 3 credits
Convention Bureau Management and Marketing, 3 credits
Financial Decision Making in Events & Tourism, 2 credits
Gaining Insights Through Numbers, 3 credits
International Economic Policy for Tourism & Events, 2 credits
MICE - The Business Events Industry Stakeholders, 2 credits
Preparing Your Career: Skills Set and Environmental Analysis in Events & Tourism, 2 credits
Talent Management in Events & Tourism, 3 credits
Personal and Professional Development, 1 credits
Elective courses (choose courses totalling 4 credits)
Hotel Business Models, 1 credits
Scenario Planning in Events and Tourism, 1 credits
Web Design Tools & Technics, 1 credits
The PCO Business, 1 credit
The Sharing Economy in Tourism and Events, 2 credits
Time Management, 1 credits
TOTAL CREDITS SEMESTER ONE: 30 credits
SEMESTER TWO
Mandatory Courses
Basics of Revenue Management, 2 credits
Digital Marketing and Event Technology (12 hours shared with Tourism), 5 credits
Event Marketing, 2 credits
Facility Management, 2 credits
Event Programme Management, 5 credits
Sales & Customer Relationship Marketing in Events and Tourism, 4 credits
Strategic Marketing Projects in Tourism and Events, 5 credits
Personal and Professional Development, 1 credit
Elective courses (choose 2 totalling 4 credits)
Microsoft Power Platform, 2 credits
Sustainability in Tourism and Events, 2 credits
Service Design in Tourism and Events, 2 credits
Sports Event Management, 2 credits
TOTAL CREDITS SEMESTER TWO 30
Dissertation: 30 credits
TOTAL CREDITS: 90 credits
These details are for information only and may be changed by the school without prior notice
