MASTER OF SCIENCEStrategic Event Management & Tourism Management

 

 

Programme courses

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PROGRAMME STRUCTURE - TOURISM TRACK



SEMESTER ONE

Mandatory Courses
    • Gaining Insights Through Numbers, 3 credits

    • Contemporary Business Strategy in Events & Tourism: Case studies & site inspections, 2 credits

    • Contemporary Business Strategy: The Global Nature of Tourism & Events, 3 credits

    • Financial Decision Making in Events & Tourism, 3 credits

    • International Accounting & Control in Tourism, 2 credits

    • International Economic Policy for Tourism & Events, 3 credits

    • Preparing Your Career: Skills Set and Environmental Analysis in Events & Tourism, 2 credits

    • Talent Management in Events & Tourism, 2 credits

    • Tourism Destination Management and Marketing, 2  credits

    • Visitor  Behaviour, 3 credits

    • Personal and Professional Development, 1 credit



Elective courses (choose courses totalling 4 credits)
    • Hotel Business Models, 1 credit 

    • Scenario Planning in Events and Tourism, 1 credit 

    • Web Design Tools & Technics, 1 credit 

    • The PCO Business, 1 credit 

    • The Sharing Economy in Tourism and Events, 2 credits 

    • Time Management, 1 credit 


TOTAL CREDITS SEMESTER ONE: 30


SEMESTER TWO

Mandatory Courses
  • Advanced Revenue Management, 2 credits

  • Basics of Revenue Management, 2 credits

  • Digital Marketing and Tourism Technology (12 hours shared with Events), 5 credits

  • Distribution in Tourism, 5 credits

  • Hospitality Business Game, 2 credits

  • Sales & Customer Relationship Marketing, 4 credits

  • Strategic Marketing Projects, 5 credits

  • Personal and Professional Development, 1 credit



Elective courses (choose 2 totalling 4 credits)
  • Entrepreneurship in Tourism and Events, 2 credits

  • Sustainability in Tourism and Events, 2 credits

  • Service Design in Tourism and Events, 2 credits

  • Sports Event Management, 2 credits


TOTAL CREDITS SEMESTER TWO: 30

Dissertation 30

TOTAL CREDITS: 90




PROGRAMME STRUCTURE - EVENT TRACK



SEMESTER ONE

Mandatory Courses
  • Budgeting and Sponsorship for Event Projects, 3 credits

  • Contemporary Business Strategy in Events & Tourism: Case studies & site inspection,s 2 credits

  • Contemporary Business Strategy: The Global Nature of Tourism and Events, 3 credits

  • Convention Bureau Management and Marketing, 3 credits

  • Financial Decision Making in Events & Tourism, 2 credits

  • Gaining Insights Through Numbers, 3 credits

  • International Economic Policy for Tourism & Events, 2 credits 

  • MICE - The Business Events Industry Stakeholders, 2 credits

  • Preparing Your Career: Skills Set and Environmental Analysis in Events & Tourism, 2 credits

  • Talent Management in Events & Tourism, 3 credits

  • Personal and Professional Development, 1 credits



Elective courses (choose courses totalling 4 credits)

  • Hotel Business Models, 1 credits

  • Scenario Planning in Events and Tourism, 1 credits

  • Web Design Tools & Technics, 1 credits

  • The PCO Business, 1 credit

  • The Sharing Economy in Tourism and Events, 2 credits

  • Time Management, 1 credits


TOTAL CREDITS SEMESTER ONE: 30 credits


SEMESTER TWO

Mandatory Courses

  • Basics of Revenue Management, 2 credits

  • Digital Marketing and Event Technology (12 hours shared with Tourism), 5 credits

  • Event Marketing, 2 credits

  • Facility Management, 2 credits

  • Event Programme Management, 5 credits

  • Sales & Customer Relationship Marketing in Events and Tourism, 4 credits

  • Strategic Marketing Projects in Tourism and Events, 5 credits

  • Personal and Professional Development, 1 credit


Elective courses (choose 2 totalling 4 credits)
    • Microsoft Power Platform, 2 credits

    • Sustainability in Tourism and Events, 2 credits

    • Service Design in Tourism and Events, 2 credits

    • Sports Event Management, 2 credits


TOTAL CREDITS SEMESTER TWO 30

Dissertation: 30 credits

TOTAL CREDITS: 90 credits





 
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