PROGRAMME STRUCTURE
SEMESTER ONE
Mandatory Courses
Fundamentals in Events & Tourism
Financial Decision Making
Data Driven Marketing
International Economic Policy for Tourism & Events
Budgeting for Event Projects (Events track)
International Accounting and Audit in Tourism (Tourism track)
Ethics & Sustainability in Events & Tourism
Destination Management and Marketing
Convention Bureau Management and Marketing (Events track)
Visitor Behaviour (Tourism track)
Career Management 1
Talent Management in Events & Tourism
Master Thesis Methodology
Preparing your career: skills set and environmental analysis
TOTAL CREDITS SEMESTER ONE: 30
SEMESTER TWO
Mandatory Courses
Basics of Revenue Management
Facility Management & Revenue Management (Events track)
Advanced Revenue Management (Tourism track)
Digital Marketing in Events & Tourism
Event & Tourism Technology
Advanced Event Programme Management (Events track)
Strategic Sales & Distribution in Tourism (Tourism track)
Agile Project Management
Hospitality Business Game
Career Management 2
Sales & Customer Relationship Marketing in Events & Tourism
Strategic Projects in Events & Tourism
Artificial intelligence for Business (with Microsoft PowerApps)
Entrepreneurship & Innovation
Elective courses
Service Design in Tourism & Events
Cultural Event & Tourism Management
Luxury in Events & Tourism
Experiential, Adventure & Slow Tourism
Sports Event Management
TOTAL CREDITS SEMESTER TWO: 30
Dissertation 30
TOTAL CREDITS: 90
These details are for information only and may be changed by the school without prior notice