Episode 2
Podcast
James Bond: why does luxury never die?
Published on 17/07/2023
Luxury seems as eternal as Agent 007. But can it survive in this day and age? It is, by definition, anything but essential, whereas today’s world is all about simplicity, about what is essential.
To help him with his mission, Kevin Erkeletyan has called in an expert. Her name is Rigaud, Emmanuelle Rigaud, and she manages the MSc Global Luxury and Management programme at SKEMA Business School. In just 15 minutes, and through James Bond's bespoke shirts and sports cars, they work together to decipher this apparent paradox.
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[Musique]
d'abord moi quand on me dit le luxe
aussi adapté ça me fait mal aux oreilles
ne s'adapte pas l'innove il doit créer
la tendance il va être en avance il va
créer cette valeur vit-on la malle
Burberry sa toile induit ok donc c'est
vraiment cette création de valeur qui a
du sens et si on n'est pas capable de
créer de la valeur on n'est plus du luxe
bienvenue dans mexens un saut dans la
pop culture pour explorer les questions
de société
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