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James Bond: why does luxury never die?

​​​​​​​​​​Published on 17/07/2023​

Luxury seems as ete​rnal as Agent 007. But can it survive in this day and age? It is, by definition, anything but essential, whereas today’s world is all about simplicity, about what is essential. 

To help him with his mission, Kevin Erkeletyan has called in an expert. Her name is Rigaud, Emmanuelle Rigaud, and she manages the MSc Global Luxury and Management programme at SKEMA Business School. In just 15 minutes, and through James Bond's bespoke shirts and sports cars, they work together to decipher this apparent paradox.

"Makes sense?": Episode 2

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​​ Discover the other episodes of SKEMA "Makes Sense?​":


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