Your search

Publication

When AI Converges with Luxury: Ushering in a New Era for Creative Advertising Eve Destais, Louna Russo and Ivan Coste-Manière* SKEMA Business School, Sophia Antipolis, France

Publication

The “Frankenstein” Bag: Can a Powerful Product Storytelling Alter Consumers' Perception of a Product? Francesco Cicerchia, Elena Di Cerbo, Federica Francesca Ermanno, Isabella Giulietti Virgulti, Fabiana Masala and Ludovica Natale LUISS Roma, Roma, It

Publication

Date Sugar: A Revolution in Nutraceuticals; Sustainable Sweetener Preferences among Health-Conscious Consumers in Europe Mohamed Amine Nouri and Narendra Mohanan SKEMA Business School, Sophia Antipolis, France Gerard Boyer Aix Marseille Université, Franc

Publication

How Essential is the Role of «Addiction» in the Success of Social Media Platforms? Redirecting the E-Sport Future as Ruled by the IOC Charter and Agenda Olga Breikina, Nadi Khaddaj and Ivan Coste-Maniere* SKEMA Business School, Paris, Sophia Antipolis,

Publication

Upcycling the Olympic Games and the Sports and Live Events with the Agenda 2020+5 as a Branding Book: ToMo, ARSA, BELIXIRS, IOAPA, ICPC on the Run Léa Cana, Salehè Mohammadi and Ivan Coste-Manière* SKEMA Business School, Sophia Antipolis, France Resear

Publication

The Oberoi Stairway to Heaven: How Labels and Awards Shape Hotel Luxury Perception and Do they Reflect Customer Views? Shraman Ashok Nerkar, Sankaranarayanan Kanduvelikunnil and Sudeep Chabra Skema Business School, Sophia Antipolis, France Ivan Coste-Mani

Publication

Empirical Analysis of Millennial and Generation Z Influences on the Transition from Brand-Centric to Consumer-Centric Models in Luxury Brand Nathalie Milan, François Le Troquer and Ivan Coste-Manière* SKEMA Business School, Sophia Antipolis, France

Publication

Duality Business vs Reactivity: How can Luxury Houses Balance Artistic Innovation with Commercial Success while Preserving their DNA? Clara Anchisi, Léna Tibi and Mukta Ramchandani SKEMA Business School, Sophia Antipolis, France Ivan Coste-Manière* SKEM

Publication

The Future of Luxury Packaging: How can Immersive Systems Redefine the Brand Experience? Emma Manolino SKEMA Business School, Sophia Antipolis, France LUISS Roma, Roma, Italy Sudeep Chabra SKEMA Business School, Sophia Antipolis, France Ivan Coste-Manièr

Publication

Analyses prospectives des Jeux Olympiques d’Hiver : de Calgary 1988 aux Jeux 2030…

Publication

Redefining Exclusivity: Market Dynamics and Consumer Adaptation to Luxury Democratization, myres 2024

Publication

How AI Changes Partner Collaboration

Publication

From Science Management to Innovation Management: New forms of science-industry relations and knowledge transfer

Publication

Ultimatum bargaining: Algorithms vs. Humans

Publication

Effects of bimanual vs. unimanual motor actions on consumer behavior intention and attitude

Publication

Corporate tax, R&D and export decisions: Evidence from European firms

Publication

A cross-cultural examination of sustainable luxury consumption: a comparative study of social norms, self-control and future orientation in the UK and China

Publication

Barriers to resolving institutional complexity in access-based service innovation

Publication

Optimizing traffic signal control for continuous‐flow intersections: Benchmarking against a state‐of‐practice model

Publication

International attractiveness of cities: The drivers of urban FDI