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Marketing with AI:Unlocking New Paradigms

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Faut-il encore croire au business plan ?

… Faut-il encore croire au business plan ? …

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Intelligence artificielle et maîtrise des vulnérabilités des projets complexes

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Pourquoi croit-on encore aux KPI (et à la magie des chiffres) ?

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Le cadre analytique, révélateur de l’engagement en situation de transformation organisationnelle. Étude de cas

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A Cleaning Framework for Cryptocurrency Data: Toward Investable Cryptocurrency Universes

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AI, Creativity, and Immersive Worlds: Rethinking Boundaries in IS Research

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Coordination of Price Promotions and Inventory Policy

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Inférence statistique inductive et apprentissage automatique interprétable avec le package R « ale »

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IA et médecine : Quand les avancées technologiques redéfinissent les règles d’une IA responsable dans le domaine de la santé

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The legal system in the nexus between ESG and banking risk

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(Re)focusing on planetary boundaries for corporate sustainability research

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Talents Under Threat: The Anticipation of Being Ostracized by Non-Talents Drives Talent Turnover

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Fostering Creativity Through the Exploitation of Scientific and Technological Knowledge

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Price Informativeness and Corporate Investment: A Model of Costly Manipulation and Share Repurchases

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Customer Experiences in Branded Metaverse Events: Effects of Brand Equity

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Venue choice for lobbying on reporting standards: when does it become political?

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Enhancement of the magnetorheological effect using discontinuous shear thickening with a mixture of magnetic and non magnetic particles

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The Timeless Principles of Successful Business Strategy Strategies and Practical Solutions for Enduring Business Performance

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Digital transformation and knowledge in sustainable employability: A systematic literature review