Any individual or organisation may be confronted with complex problems that seem impossible to solve. In such situations, the “usual" means to act on the problems that seem inappropriate or irrelevant.
Quite often, this situation is due to a poor representation of the context of action. By redefining this context, new means of action may emerge.
Our cognition (the way we think) is constrained by the context in which we think. Context is nothing but a category and our thinking is structured into categories. When we face a given stimulus, our brain spontaneously activates the category that seems most obvious to it. The brain then sees only what is available within this specific category, masking information in neighbouring or distant categories. We become partially blind.
By deliberately trying to visit other categories, we are actually accessing their information and are seeing possible new ways of doing things. We have unbridled our brains from the constraint of a non-optimal category.
What is Focal?
In response to this peculiarity of our cognition, Focal is an analytical method allowing navigation in a chain of categories (or contexts) to identify new levels of context offering new means of action.
How does it work?
Developed by SKEMA professors, this method is based on effectual logic, which analyses a succession of means and effects without the constraint of an a priori hypothesis of the final solution.
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