ACADEMIC DIPLOMADigital Marketing & Entertainment or Music Business



Programme courses


Courses & workshop

​Digital Marketing and Business & Management of Entertainment or Music Business Certificates
Courses are taught by industry experts who combine the latest in industry trends with real world experience. Most courses are offered in the evenings to accommodate busy professionals

Courses by term​

​Fall quarter (Sept - Dec)​​

  • ​​​Digital Marketing, 3 credits
  • Digital Analytics, 3 credits
  • Search Engine Optimisation for Marketing, 2 credits

Entertainment track

  • The Business of Entertainment, 3 credits
  • ​Pre-Production and Production for Film and Television, 3 credits

Music Track

  • The Insider’s Guide to Music Management, 3 credits
  • Music Publishing: Law and Business​, 3 credits


​Winter quarter (Jan - March)

  • Advanced Digital and Social Media Marketing Strategies, 3 credits
  • Influencer Marketing: Employing Influencers, 2 credits

​Entertainment track

  • Marketing Entertainment: Strategies for the Global Marketplace, 3 credits
  • Legal Primer for the Entertainment Business, 3 credits
  • Elective Course #1, 3 credits

​Music Track
  • A&R: Making Music from Acquisition to Release, 3 credits

  • Touring, Tour Accounting, and Merchandising, 3 credits

  • Legal and Practical Aspects of the Music Business, 3 credits


​Spring quarter (March - June)

  • Social Media Marketing, 2 credits
  • Marketing with Google Ads, 2 credits
  • Advertising in the Digital Age​, 2 credits
​Entertainment track

  • Entertainment Financing: From First $ to Distribution of Profits, 3 credits
  • Post-Production for Film and Television, 3 credits
  • Elective Course #2, 2 credits

Music Track

  • Do-It-Yourself Music Marketing, 3 credits
  • Audio Recording Theory, 3 credits
  • Elective Course #1, 2 credits 


One-week intensive Digital Marketing in the US and Hollywood Workshop

This intensive one-week programme is created exclusively for students of SKEMA focusing on digital marketing and the business of entertainment.

Sessions will provide students with insight into the digital marketing approach taken by companies in the United States as  well as a “Hollywood” perspective and approach to the entertainment industry. The curriculum consists of lectures,  discussions with industry guests, case studies, and site visits.

The schedule for the programme consists of five three-hour sessions to be held in UCLA campus classrooms in the morning between 9am and 12 noon and three site visits to relevant companies in the afternoon (approx. 60-90 minutes each). The one-week intensive Digital Marketing in the US and Hollywood Workshop will be held in UCLA classrooms (on campus). 

These details are for information only and may be changed by the school without prior notice.

Why choose SKEMA?
At the top of French and international rankings SEE RANKINGS
A global business school SEE SKEMA NEWS
A wide range of programmes COMPARE