ACADEMIC DIPLOMA PROGRAMMEDigital Marketing and Business and Management of Entertainment

 

 

Programme courses


One-week intensive Digital Marketing in the US and Hollywood Workshop


This intensive one-week programme is created exclusively for students of SKEMA focusing on igital marketing and the business of entertainment.

Sessions will provide students with insight into the digital marketing approach taken by companies in the United States as  well as a “Hollywood” perspective and approach to the entertainment industry. The curriculum consists of lectures,  discussions with industry guests, case studies, and site visits.

The schedule for the programme consists of five three-hour sessions to be held in UCLA campus classrooms in the morning between 9am and 12 noon and three site visits to relevant companies in the afternoon (approx. 60-90 minutes each). The one-week intensive Digital Marketing in the US and Hollywood Workshop will be held in UCLA classrooms (on campus). 


Business and Management of Entertainment and Marketing Certificates


From film industry principles to the legal and financial aspects of entertainment, this certificate provides a thorough understanding of the entertainment business.


Courses by semester



FALL QUARTER (SEPTEMBER - DECEMBER)

  • Digital Marketing in the US and Hollywood Workshop

  • Orientation Day

  • Digital Marketing, 5 credits

  • Digital Analytics, 5 credits

  • Advertising in the Digital Age, 2 credits

  • The Business of Entertainment, 5 credits

  • Pre-Production and Production for Film and Television, 4 credits

TOTAL CREDITS SEMESTER ONE: 21



WINTER QUARTER (JANUARY - MARCH)

  • Advanced Digital and Social Media Marketing Strategies, 5 credits

  • Marketing Entertainment: Strategies for the Global Marketplace, 5 credits

  • Influencer Marketing: Employing Influencers, 2 credits

  • Legal Primer for the Entertainment Business, 5 credits

  • Post-Production for Film and Television, 4 credits

TOTAL CREDITS SEMESTER TWO: 21



SPRING QUARTER (MARCH - JUNE)

  • Social Media Marketing, 2 credits

  • Marketing with Google Ads, 2 credits

  • Search Engine Optimization for Marketing, 2 credits

  • Entertainment Financing: From first $ to Distribution of Profits, 4 credits

  • Elective course 1, 4 credits

  • Elective course 2, 4 credits

TOTAL CREDITS SEMESTER THREE: 18




ELECTIVE COURSES 

  • Advanced Digital and Social Media Marketing Strategies, 4 credits

  • Advertising in the Digital Age, 2 credits

  • Influencer Marketing: Employing Influencers, 2 credits



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