GLOBAL NANOSustainable Luxury Management

Part one

• An introduction to luxury and the luxury industry
• The basic features of luxury and the premium segment (and the segments below luxury)
• Strategies and differences (the story of the last decades and the present of the luxury sector)
• The luxury consumer
• The luxury consumer and its perceptions. What are the factors influencing consumer demand for luxury? 
• Societal shifts and consumers behaviours changes

• Sustainable development, the impact, the evolution and the influences on business management
  
• Sustainable business
• The drivers of sustainable luxury

• Creating sustainable value
  
• Creating a culture for shared value through luxury on both the brands and the consumers sides

• How to create and develop a sustainable luxury brand
  
• The brand in sustainable luxury
  
• Brand identity, brand management and team work
• The value of local identity and the COO effect

• Creation, creativity and innovation 
• The CEO/creative relationship
• Design and craftsmanship in luxury and sustainable luxury
• Design, craftsmanship, the artisans behind the piece, and the collaboration with the designer
• New sustainable packagings and traceability
  
• IP and fighting against fakes, parallel importations and markets and grey markets
• Limitations to technology developments
  

Part two

• Sustainable management of the value chain
• The importance of "traceability"

• Understanding the relationship between biodiversity, ecosystem services, and business
• Integrating biodiversity into a broader sustainability strategy
• Building the business case for biodiversity

• Retail, flagship stores, wholesale, pop-ups, licenses, duty-free stores
• On line distribution and electronic commerce
• How to improve their sustainability?

• Traditional communication, the emergence of the digital and its impact on luxury consumption
• Clients involvement
• The global sustainable coherency
  

• Analysing a cases studies to integrate each of the units