GLOBAL NANOSustainable Luxury Management



Programme content

Part one

Unit 1 : luxury
  • An introduction to luxury and the luxury industry
  • The basic features of luxury and the premium segment (and the segments below luxury)
  • Strategies and differences (the story of the last decades and the present of the luxury sector)
  • The luxury consumer
  • The luxury consumer and its perceptions. What are the factors influencing consumer demand for luxury? 
  • Societal shifts and consumers behaviours changes
Unit 2 : sustainable luxury
  • Sustainable development, the impact, the evolution and the influences on business management
  • Sustainable business
  • The drivers of sustainable luxury
Unit 3 : sustainable luxury management
  • Creating sustainable value
  • Creating a culture for shared value through luxury on both the brands and the consumers sides
Unit 4 : brand management
  • How to create and develop a sustainable luxury brand
  • The brand in sustainable luxury
  • Brand identity, brand management and team work
  • The value of local identity and the COO effect
Unit 5 : creativity and innovation
  • Creation, creativity and innovation 
  • The CEO/creative relationship
  • Design and craftsmanship in luxury and sustainable luxury
  • Design, craftsmanship, the artisans behind the piece, and the collaboration with the designer
  • New sustainable packagings and traceability
  • IP and fighting against fakes, parallel importations and markets and grey markets
  • Limitations to technology developments

Part two

Unit 6 : value chain and traceability
  • Sustainable management of the value chain
  • The importance of "traceability"
Unit 7 : biodiversity and luxury
  • Understanding the relationship between biodiversity, ecosystem services, and business
  • Integrating biodiversity into a broader sustainability strategy
  • Building the business case for biodiversity
Unit 8 : distribution channels
  • Retail, flagship stores, wholesale, pop-ups, licenses, duty-free stores
  • On line distribution and electronic commerce
  • How to improve their sustainability?
Unit 9 : communication and digital communication
  • Traditional communication, the emergence of the digital and its impact on luxury consumption
  • Clients involvement
  • The global sustainable coherency
Unit 10 : integrating workshop
  • Analysing a cases studies to integrate each of the units

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