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Global-nano-sustainable-luxury-management
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GLOBAL NANO
Sustainable Luxury Management
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Part one
Unit 1 : luxury
An introduction to luxury and the luxury industry
The basic features of luxury and the premium segment (and the segments below luxury)
Strategies and differences (the story of the last decades and the present of the luxury sector)
The luxury consumer
The luxury consumer and its perceptions. What are the factors influencing consumer demand for luxury?
Societal shifts and consumers behaviours changes
Unit 2 : sustainable luxury
Sustainable development, the impact, the evolution and the influences on business management
Sustainable business
The drivers of sustainable luxury
Unit 3 : sustainable luxury management
Creating sustainable value
Creating a culture for shared value through luxury on both the brands and the consumers sides
Unit 4 : brand management
How to create and develop a sustainable luxury brand
The brand in sustainable luxury
Brand identity, brand management and team work
The value of local identity and the COO effect
Unit 5 : creativity and innovation
Creation, creativity and innovation
The CEO/creative relationship
Design and craftsmanship in luxury and sustainable luxury
Design, craftsmanship, the artisans behind the piece, and the collaboration with the designer
New sustainable packagings and traceability
IP and fighting against fakes, parallel importations and markets and grey markets
Limitations to technology developments
Part two
Unit 6 : value chain and traceability
Sustainable management of the value chain
The importance of "traceability"
Unit 7 : biodiversity and luxury
Understanding the relationship between biodiversity, ecosystem services, and business
Integrating biodiversity into a broader sustainability strategy
Building the business case for biodiversity
Unit 8 : distribution channels
Retail, flagship stores, wholesale, pop-ups, licenses, duty-free stores
On line distribution and electronic commerce
How to improve their sustainability?
Unit 9 : communication and digital communication
Traditional communication, the emergence of the digital and its impact on luxury consumption
Clients involvement
The global sustainable coherency
Unit 10 : integrating workshop
Analysing a cases studies to integrate each of the units
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