You may be trying to access this site from a secured browser on the server. Please enable scripts and reload this page.
FR
EN
BR
CN
US
CA
About
Programmes
Faculty & Research
Corporate relations
Alumni
AI School for Business
UNITED FOR PEACE
Discover SKEMA
A distinctive positioning
International recognition
Campuses & offices
Programmes
Work at SKEMA
SKEMA’s mascot
E-shop My SKEMA Store
HEALTH & SAFETY
Covid-19
Health services
International
International partners
Studying abroad
Study at SKEMA as an exchange student
Newsroom & Medias
Rankings
SKEMA news
Events, conferences, workshop
Press releases
SKEMA’s social map
SKEMA Brand - Download Centre
Come & meet us
Access & contacts
Where to meet us
Brochures
Download brochures
Undergraduate
BBA
ESDHEM
Master in Management
French degree holders
International degree holders
Mastère Spécialisé®(MS) - Executive mastère spécialisé®(EMS)
Finance
Law
Management
Marketing
Master of Science (MSc)
Two-year MSc
Business & Strategy
Finance
Management
Marketing
Masters, double diplomas in partnership
Doctoral & research programme
PhD in Business Administration
Master 2 Research in Management and Innovation
Global DBA in Sustainability
Executive education
Global Executive MBA
Executive programmes
Short courses
Certificate programmes
Customised solutions
Summer schools
Project management
Finance and banking
Faculty
Academies
Curiculum Vitae
Faculty recruitment
Research
Research at SKEMA
Research team
Research publications
Research centres
Research expertise
Entrepreneurship
Presentation
SKEMA Ventures
SKEMA Knowledge
About THINKFORWARD
Discover the Knowledge website
Yearbook 2020-2021
AI Institute
Becoming a partner
Corporate partnership
Major partners
Recruit SKEMA talents
Recruit SKEMA talents
Take part in company events
Post an offer
Career services
Student support
Executive education
Global Executive MBA
Short courses
Certificate programmes
Online short courses SKOOL
Customised solutions
Fundraising
Fundraising and tax
Skema
>
Programmes
>
Global-nano-sustainable-luxury-management
>
Overview
>
Programme
BACK
GLOBAL NANO
Sustainable Luxury Management
MENU
Overview
Presentation
Programme
Faculty
Contact the coordinator
Academic information
General information
Student access
LEARNING EXPERIENCE
Testimonial
Webinar
Admissions
Programme content
Page Content
Part one
Unit 1 : luxury
An introduction to luxury and the luxury industry
The basic features of luxury and the premium segment (and the segments below luxury)
Strategies and differences (the story of the last decades and the present of the luxury sector)
The luxury consumer
The luxury consumer and its perceptions. What are the factors influencing consumer demand for luxury?
Societal shifts and consumers behaviours changes
Unit 2 : sustainable luxury
Sustainable development, the impact, the evolution and the influences on business management
Sustainable business
The drivers of sustainable luxury
Unit 3 : sustainable luxury management
Creating sustainable value
Creating a culture for shared value through luxury on both the brands and the consumers sides
Unit 4 : brand management
How to create and develop a sustainable luxury brand
The brand in sustainable luxury
Brand identity, brand management and team work
The value of local identity and the COO effect
Unit 5 : creativity and innovation
Creation, creativity and innovation
The CEO/creative relationship
Design and craftsmanship in luxury and sustainable luxury
Design, craftsmanship, the artisans behind the piece, and the collaboration with the designer
New sustainable packagings and traceability
IP and fighting against fakes, parallel importations and markets and grey markets
Limitations to technology developments
Part two
Unit 6 : value chain and traceability
Sustainable management of the value chain
The importance of "traceability"
Unit 7 : biodiversity and luxury
Understanding the relationship between biodiversity, ecosystem services, and business
Integrating biodiversity into a broader sustainability strategy
Building the business case for biodiversity
Unit 8 : distribution channels
Retail, flagship stores, wholesale, pop-ups, licenses, duty-free stores
On line distribution and electronic commerce
How to improve their sustainability?
Unit 9 : communication and digital communication
Traditional communication, the emergence of the digital and its impact on luxury consumption
Clients involvement
The global sustainable coherency
Unit 10 : integrating workshop
Analysing a cases studies to integrate each of the units
Apply online
WhatsApp
Download flyer
Contact us
Virtual tour
Why
choose SKEMA?
At the top of French and international rankings
SEE RANKINGS
A global business school
SEE SKEMA NEWS
A wide range of programmes
COMPARE