MASTER OF SCIENCEDigital Marketing





Career opport​unities 

Web-marketer, SEM manager, account manager, project manager, product marketing manager, communication manager, consultant in web-marketing, management consultant, media planner, web analyst, traffic manager, community manager, e-commerce manager, quality and sales management.
This programme cuts across many domains of management (communication, marketing, project management, sustainable development, web-site, ​graphic design, brand and product management…) with expertise in internet, new technologies and web-marketing.
In all sectors, graduates of the programme manage new product launches, services, events and franchises; they also manage and develop corporate and business websites.


MSc employment s​​urvey

Our latest employment survey​ found that graduates of the MSc Digital Marketing have a 95% net employment rate (at six months).
22% work outside of France; 50% work in Paris and surrounding region.


Partner companies 

IBM, PMI (Project Management Institute), Schneider Electric, Amadeus, Dow AgroSciences, Altran, Nike, Areco, Convers, Luxottica, Chambers of Commerce, Opera of Nice, Arion Laboratories, Synertal, Genevrier Laboratories, Euro-Aptitudes, Nice Airport, Beepeers, Microgine, Azuriel, RTE Technologies, So​phiaNet, Brown Brother Harriman, Goodyear, L'Oreal 

Some recent graduate examples include: marketing managers at L’Oreal and Elisabeth Arden; communication manager at Nike; relationship management analyst at Brown Brother Harriman; marketing and communication manager at the Yachting Club of Monaco; financial project manager at Lenovo; sales director- ‘Univers’ at Decathlon; sales manager at Microsoft; event project manager at the Martinez Palace Hotel (Cannes); radio media planner at Lagardere Advertising; web-master at the Nice Cote d’Azur airport; quality and marketing manager at BMW (Cannes, France); marketing coordinator at Porsche; research marketing and pricing manager at Goodyear; e-marketing project manager at Canal +; project manager - European websites at Sony Europe; project manager - European websites at Oracle Toronto, Canada; sales manager at Danone; marketing manager at the Hong Kong Trade Development Council - Shanghai Branch Office China..

Two alumni's careers so far

Marine Larmier, 2013 graduate

"The world is changing, workplaces are evolving. I did my internship at Amadeus, nearby the campus. After graduating, I moved to Bangkok where I worked for Nok Airlines for two years in international marketing. 

Since 2015, I've become a digital nomad; I'm traveling the world while being a partnerships manager for a WordPress company. 

This MSc has allowed me to travel while building an interesting career with high levels of responsibility. "

gustave-deshons.jpgGustave Deshons, 2018 graduate
(testimonial given: August 2018)

"I was hired just three days after the end of courses by Amaury Sport Organisation. I worked for them in Spain for a few weeks then moved on to work on the organisation of the Dakar 2019 rally in South America. The Dakar Rally will take place in Peru in January 2019. I am going there in September to prepare its organisation and to manage setting up the social networks communication.

In parallel, I’m on the team in charge of social networks for the Tour de France. It’s a big deal: 70 million video views on our digital platforms, seven million active fans on the Tour de France's social networks, and the Tour de France will be broadcast on TV in 190 countries.

It’s a great start to my career!"

Why choose SKEMA?
At the top of French and international rankings SEE RANKINGS
A global business school SEE SKEMA NEWS
A wide range of programmes COMPARE