MASTER OF SCIENCEDigital Marketing and Artificial Intelligence





Career opport​unities 

In the ever-evolving digital landscape, our MSc in Digital Marketing and AI goes beyond adapting to modern business trends. It fosters innovation with a strong focus on ethical considerations in AI. This degree empowers students to understand customer behaviour and make data-centric decisions through robust analytics.

Graduates from our programme seamlessly transition into a range of roles, including but not limited to Project Manager, Web Traffic Analyst, Customer Experience Analyst/Manager, Digital Advertising Specialist, Performance Marketing Analyst/Manager, Marketing Technology (MarTech) Specialist, Data Visualization Specialist, AI/ML Engineer, Search Engine Marketing (SEM) Specialist, CRM (Customer Relationship Management) Specialist/Manager, Marketing
Automation Specialist, AI Ethicist, and AR/VR Marketing Consultant


Recruiting companies 

Accenture, Amadeus, Capgemini, Carrefour, Chanel, Danone, Disneyland Paris, Effilab, Genki & Co, Google, Havas, HLKL Studio, Jow, LinkedIn, LVMH, Manucurist, Microsoft, Nike, Northern Trust, Orange,, PepsiCo, PlayPlay, Publicis, Schneider Electric, Transavia, Wavestone.

​​​MSc em​ployment survey

  • Net employment rate (at six months)​:  95%.
  • Average salary after graduation  : 42 0​​00€
  • 44% work outside of their home country​
  • Business areas students choose to work in :  Sales & Retail, Technologies, Media, Consulting, Engineering

Why choose SKEMA?
At the top of French and international rankings SEE RANKINGS
A global business school SEE SKEMA NEWS
A wide range of programmes COMPARE