MASTER OF SCIENCEDigital Marketing





Career opport​unities 

Web marketer, SEM manager, account manager, project manager, product marketing manager, communication manager, consultant in digital marketing, media planner, web analyst, traffic manager, community manager, quality and sales manager, business developer, on-line marketing director, e-commerce director, affiliation and partnership manager. 

This programme cuts  across many domains (communication, marketing, project management, sustainable development, web-site and mobile graphic design, brand and product management…) with expertise in new technologies, social networks and community management, web and mobile marketing, as well as SEO, SEM, RTB.

Some recent graduate examples include: analytics director at Netbooster; marketing managers at L’Oreal and Elisabeth Arden; communication manager at Nike; sales director - ‘Univers’ at Decathlon; sales manager at Microsoft; radio media planner at Lagardere Advertising; web-master at the Nice Cote d’Azur airport; quality and marketing manager at BMW; marketing coordinator at Porsche; research marketing and pricing manager at Goodyear; e-marketing project manager at Canal +; project manager - European websites at Sony Europe; consultant performance marketing at Netbooster.​


Recruiting companies 

Accenture, Amaris Consulting, Capgemini, CGI, Chanel, Danone, Dentsu Aegis Network, Disneyland Paris, Effilab, Genki & Co, Google, Havas, HLKL Studio, Jow, LinkedIn, Microsoft, Nike, Northern Trust, Orange, PepsiCo, PlayPlay.

​​​MSc em​ployment survey

  • Net employment rate (at six months)​:  95%.
  • Average salary after graduation  : 42 0​​00€
  • 44% work outside of their home country​
  • Business areas students choose to work in :  Sales & Retail Technologies Media Consulting, Engineering Finance, Bank, Insurance

Why choose SKEMA?
At the top of French and international rankings SEE RANKINGS
A global business school SEE SKEMA NEWS
A wide range of programmes COMPARE