Saturday 30 March, Sophia campus: see MSc DM students present the in-company projects they're working on.
Class of 2014-15
"This master opened new horizons for me. I knew I wanted to work in webmarketing but I was lacking experience in this field. I was very relieved when we started putting into practice our theoretical knowledge through projects, learned how to use useful tools like Google Adwords or Google Analytics, and learned the basics of web development.
We were taught by amazing professionals from Google and web agencies.
Any of us in the master will now be able to create a website, manage advertising, and lead team projects.
I have an internship in a major consulting group. I know it won’t be long until I find the job I want as the company would like me to stay and I am regularly contacted by recruitment firms, and companies from very diverse industries for job offers."
"The company project that we did throughout the year required real engagement to accomplish missions and propose solutions. This project was an opportunity to apply all our knowledge regarding digital marketing and project management in a team working context.
Everything we did during the year turned out to be useful for finding an internship or a job, and our work in SKEMA was appreciated by recruiting companies.
I found my job as a commercial agent in the luxury sector at the end of academic year and I would like to thank especially the director of the MSc who always does her best to help and support her students."
Class of 2013-14
"Finishing my studies with this MSc was definitely the right choice for my career; it allowed me to get a job really quickly.
The courses helped me reinforce my knowledge in online marketing, taught me how to handle a project (which is essential in every IT or web company), and also allowed me to discover new areas of specialisation deeply linked to the vibrant digital industry.
Working as a team for a real project throughout the year gave us the perfect opportunity to put theory into practice.
At the end of courses, I obtained an internship at Microsoft France then, right after, Bwin offered me a job in London as a digital marketing partner!"
"This course allowed me to improve my skills and acquire the knowledge that companies look for.
Thanks to this MSc, I got an internship in a travel agency as a web-marketing project manager at the end of the second term.
Every day I'm using the skills acquired during the MSc.
The master’s project management part is also very useful. Throughout the year we had to manage a real professional project with a company in the region. It was a wonderful experience. We learned the theory of management in class then applied that knowledge to carry out real, in-company projects.
In this MSc you get theory and practice."
"I really appreciated this MSc because it has been helpful and useful for my professional life.
You learn how to manage a project, and you understand what is hidden behind a web-site!
On this wonderful MSc, you learn through both theory and practice. The practical application fits perfectly the professional path you are about to take.
At the end of the MSc I was hired as a trade marketing manager at Cdiscount, the largest online retail site in France."
Class of 2012-13
"This year of MSc studies has been the best ever. This master perfectly fits the market I am about to enter.
Project management is 100% covered on the programme. I feel like I understand and master every piece of what project management is about.
Students can get PMI certified which can make a lot of difference when looking for a job.
To support the teaching of project management, students must work on real projects throughout the year. Managing a nine-month project can be quite challenging, however it gave us the ability to work efficiently as teams, in a way that I never had done before.
This experience enabled us to understand and manage what is needed to get a job in the web industry, such as advertising, or even basic creation skills.
It’s a tough year, but it’s worth it!
And it’s paid off – I’ve just been confirmed a permanent post at Zanox as a small and medium business account manager. Zanox is Europe's largest network for performance-based online advertising. I’m really happy about it."
“Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a life time.
This MSc will give you more than just extensive knowledge from theoretical courses; the programme is designed to help us develop practical competences and give us a wide vision of what's actually going on in the industry.
During the MSc, we’ve had the chance to work with companies to develop real life projects as junior project managers. Working like this, I've learnt how to develop and manage a project from A-Z.
With guidance from the professor-coaches, I've learnt how to create an effective marketing plan and strategies. I’ve also improved my communication and language competencies.
This training is an excellent preparation for me in order to be highly qualified before starting in the professional life in the web marketing field.
I have already found a six-month internship as a web-marketing and communication assistant at a company nearby called Luxury Rental Apartments Cannes. I will be working closely with the marketing & communication director to develop marketing & strategy plans for the company.”
"Before coming to France, I worked for a well-known media organisation in China as a journalist.
I chose SKEMA because it is a high ranking business school with a good reputation that also offers students a lot in this master.
The courses here in SKEMA are comprehensive and cover a lot of ground. The core curriculum areas like Project Management, Google Adwords, Website Design etc. are geared to our needs in skills and knowledge development.
The real, in-company project we completed for a big local company has been a great opportunity for us to put theory into practice. Through coaching from different professors who have rich experiences in different areas of business we can test skills and knowledge we have acquired from classes and encourage lateral thinking to solve problems in an unconventional manner.
Professors are thoughtful; they tend to take extreme patience and consideration with us and are encouraging as well when we have difficulties in our studies.
I’ve got an internship in the European Society of Cardiology which is a big international organisation here in Sophia Antipolis. I’m working as an event assistant in the registration department. In August, I will be participating in event coordination work for the annual congress in Amsterdam."
Class of 2011-12
"I have learned many things doing the coursework combined with the real project in a real company. The professional coaching from SKEMA is really good too.
Moreover, I’ve gained valuable international experience, and my language skills have improved too.
In this globalised world, I’ve found that the more languages you know, the more opportunities you get. Education is an investment in knowledge and your future.
With SKEMA, my return on investment has been even better than expected.
I’ve already got my internship. It’s in marketing and communication for six months at QuesCom in Sophia Antipolis. I will be working on Salesforce (a CRM tool) and on web marketing especially to redesign a website, Google Adwords, and social networks.
This opportunity will be a great start to my international career."
"Now I’ve completed the MSc, I can say I am very happy with my experience at SKEMA Business School and the MSc course.
I chose this MSc to improve my knowledge in web marketing (in which I already have over eight years’ experience) and to improve my project management skills.
Our classes have been in line with the subjects and strategies that today’s business people need to know to manage internet-related projects successfully.
Currently, in this economic context, companies are seeking ways to improve their communication with customers in a less expensive way. In my opinion, using online tools and the power of social media is not only the most innovative way to achieve this goal, but also the most effective one. I feel I should be part of it.
At SKEMA we “learn by doing”. With this innovative way of teaching, students can better develop their skills not just by learning the theory, but also by applying it through different projects.
I’ve already got a job, which I’ve started; I’m working in Canada in a company as social media and community manager. It’s great!"
Class of 2010-11
“The year I spent at SKEMA was wonderful. It allowed me to improve on my professional experience while exploring new domains.
Supporting and experienced teachers gave me the opportunity and guidance to challenge myself and push to achieve more. Subjects ranged from hands-on project management to marketing and entrepreneurship.
Ultimately SKEMA prepared me to become an entrepreneur, a learning experience in itself.
Currently I fill a very rewarding position as a web developer at Bureau BlauwGeel in the Netherlands.
The international student environment at SKEMA also made for a fun year, incorporating much more in terms of education and experience outside of the classrooms.”
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