MASTER OF SCIENCEGlobal Luxury and Management

 

 

Programme courses

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US experience

​Courses, Raleigh, autumn semester
   “The paradox of luxury”: Evegreen values embodied in innovative experience

  • Luxury Foundations and Dynamics

  • Knowledge, Agility and Innovation in Luxury

  • Digital Transformation and Augmented Sustainability in Luxury

  • Advanced Luxury Marketing Management

  • Understanding Consumer Behaviours

  • Mutlicultural and Ethical Vision of Luxury

  • Research Methods

  • Talent and Career Management (Part 1)


Paris experience

Courses at the Paris campus, spring semester
    “Toward a desirable client-centric experience”

  • The Luxury Brand Dynamic 

  • Strategy and Innovation in Luxury

  • Integrated Marketing and Communication Management in Luxury

  • Supply Chain Dynamics in Luxury: Developing Sustainable Value

  • Retail Challenges in Customer Journey Management (CJM)

  • Managing Sustainable Luxury (project)

  • Talent and Career Management (Part2)




  • Master's thesis
  • Professional experience internship (minimum four months)

Student discusses the course of study

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