MASTER OF SCIENCEGlobal Luxury and Management

 

 

Programme

​​​​​​​​​​​​​​

​This MSc is a full-time programme with eight months of courses followed by work experience or a research project.​​​​

 diplmoe-vise



Intake: August 
Language: English 
Campus: New York - US campus (semester 1) and SKEMA Paris (semester 2) 


Course calendar




Courses by semester


SKEMA EXPERIENCE

​SEMESTER 1 - US EXPERIENCE

​Courses, New York, autumn semester

“The paradox of luxury”: Evegreen values embodied in innovative experience.


Five courses in NYU School of Professional Studies, for example:

  • Luxury Foundations and Dynamics, Understanding of New Consumer Behaviors and Luxury Customer Profiles with Focus on American Customers, Digital Transformations in Luxury and New Business Model, New Communication Strategies...

  • Company visits

  • Operational challenge



SKEMA EXPERIENCE

​SEMESTER 2 - PARIS EXPERIENCE

​Courses at the Paris campus, spring semester

“Toward a desirable client-centric experience”

  • The Luxury Brand Dynamic 
  • Strategy and Innovation in Luxury
  • Integrated Marketing and Communication Management in Luxury
  • Supply Chain Dynamics in Luxury: Developing Sustainable Value
  • Retail Challenges in Customer Journey Management (CJM)
  • Managing Sustainable Luxury (project)
  • Talent and Career Management (Part2)

  • Master's thesis
  • Professional experience internship (minimum four months)




Emmanuelle Rigaud-Lacresse, director of the MSc


Emmanuelle Rigaud

Emmanuelle Rigaud is the director of the programme on SKEMA's side. She is a professor of marketing and has taught at various universities and management schools: ESCP Europe, GEM, Paris Panthéon Sorbonne University and University of Marne-la-Vallée. She was recently in charge of luxury management programmes at Neoma Business School.

Before that, she worked for over 15 years in international marketing with major groups including Yves Saint Laurent and LVMH. Her research particularly focuses on the strategies of organisations and brands, and on luxury brand management.

An author of numerous publications, she recently wrote a book titled Luxury Management: Opportunities and Challenges, written jointly with her Italian counterpart Fabrizio Maria Pini who teaches at the Politechnico di Milano, published by Vuibert. Emmanuelle was also the co-editor of New Luxury Management: Creating and Managing Sustainable Value Across the Organization, published by Palgrave Macmillan.


Student discusses the course of study

Why choose SKEMA?
At the top of French and international rankings SEE RANKINGS
A global business school SEE SKEMA NEWS
A wide range of programmes COMPARE